{"disclaimer":"Transcripts available through this tool are created by using automatic speech recognition and are not official records nor official documents of the United Nations. Official records and official documents are available on the Official Document System of the United Nations.","url":"https://transcripts.un.org/ar/asset/k1u/k1u76cz6zv?lang=en","llms":{"note":"Plain-text sibling of this page, compact for LLM context. For the full API guide (search, listing, URL grammar) see /llms.txt.","textUrl":"/ar/asset/k1u/k1u76cz6zv.txt","guide":"/llms.txt"},"video":{"id":"k1u/k1u76cz6zv","kaltura_id":"1_u76cz6zv","title":"Telling Africa's Future: Media, Innovation and Development | Goals Lounge","clean_title":"Telling Africa's Future: Media, Innovation and Development | Goals Lounge","url":"https://webtv.un.org/en/asset/k1u/k1u76cz6zv","date":"2026-09-20T00:00:00.000Z","scheduled_time":"2026-09-20T16:30:00.000Z","status":"finished","duration":"01:49:45","category":"Goals Lounge","body":null,"event_code":null,"event_type":null,"session_number":null,"pv_symbol":null,"pv_part":null,"slug":"asset/k1u/k1u76cz6zv"},"metadata":{"summary":null,"description":null,"categories":[],"geographic_subject":[],"subject_topical":[],"corporate_name":[],"speaker_affiliation":[],"related_documents":[]},"transcript":{"transcript_id":"azure-llm-speech-681d94b0-e628-44d0-8f4c-ba89b6703ef0","language":"en","timestamps_flagged":true,"timestamps_note":"UN Web TV re-edited this video after the transcript was created; timestamps may no longer match the current video.","original_duration_seconds":6585,"current_duration_seconds":4087,"data":[{"statement_number":1,"start":46.67,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=0:47","paragraphs":[{"sentences":[{"text":"Good morning.","start":46.67,"end":47.27,"topics":[],"words":[{"text":"Good","start":46.67,"end":46.79},{"text":"morning.","start":46.79,"end":47.27}]},{"text":"Welcome, everyone.","start":47.27,"end":48.07,"topics":[],"words":[{"text":"Welcome,","start":47.27,"end":47.67},{"text":"everyone.","start":47.67,"end":48.07}]},{"text":"Excellencies, media leaders, partners, and friends, welcome to Gullfjord.","start":51.59,"end":56.79,"topics":[],"words":[{"text":"Excellencies,","start":51.59,"end":52.63},{"text":"media","start":52.63,"end":52.99},{"text":"leaders,","start":52.99,"end":53.51},{"text":"partners,","start":53.51,"end":54.31},{"text":"and","start":54.39,"end":54.63},{"text":"friends,","start":54.63,"end":55.35},{"text":"welcome","start":55.59,"end":56.03},{"text":"to","start":56.03,"end":56.11},{"text":"Gullfjord.","start":56.11,"end":56.79}]},{"text":"Today, we gather around a simple but important question.","start":56.95,"end":60.47,"topics":[],"words":[{"text":"Today,","start":56.95,"end":57.27},{"text":"we","start":57.27,"end":57.51},{"text":"gather","start":57.51,"end":57.91},{"text":"around","start":57.91,"end":58.31},{"text":"a","start":58.31,"end":58.35},{"text":"simple","start":58.35,"end":58.95},{"text":"but","start":58.95,"end":59.19},{"text":"important","start":59.19,"end":59.87},{"text":"question.","start":59.87,"end":60.47}]},{"text":"Who gets to tell Africa's story?","start":60.95,"end":63.27,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. 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to be left alone to do that.","start":418.35,"end":420.03,"topics":[],"words":[{"text":"We","start":418.35,"end":418.43},{"text":"need","start":418.43,"end":418.63},{"text":"to","start":418.63,"end":418.71},{"text":"be","start":418.71,"end":418.83},{"text":"left","start":418.83,"end":419.07},{"text":"alone","start":419.07,"end":419.31},{"text":"to","start":419.31,"end":419.47},{"text":"do","start":419.47,"end":419.67},{"text":"that.","start":419.67,"end":420.03}]},{"text":"We need the support which invests in development so that becomes an investment that has a return in peace and security.","start":420.27,"end":427.71,"topics":[{"key":"africa-development-finance","label":"Africa’s Development Finance","description":"Multiple interventions focused on the cost of capital, investment flows, debt pressures, and the need to reform financial architecture so Africa can finance its priorities. 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think, yes, he's right here with us.","start":749.15,"end":753.31,"topics":[],"words":[{"text":"I","start":749.15,"end":749.23},{"text":"think,","start":750.03,"end":750.35},{"text":"yes,","start":751.15,"end":751.71},{"text":"he's","start":751.79,"end":752.03},{"text":"right","start":752.03,"end":752.27},{"text":"here","start":752.27,"end":752.47},{"text":"with","start":752.83,"end":752.99},{"text":"us.","start":753.03,"end":753.31}]},{"text":"Thank you.","start":754.59,"end":754.91,"topics":[],"words":[{"text":"Thank","start":754.59,"end":754.75},{"text":"you.","start":754.75,"end":754.91}]},{"text":"So let me start with you, Nana.","start":755.71,"end":757.11,"topics":[],"words":[{"text":"So","start":755.71,"end":755.75},{"text":"let","start":755.75,"end":755.87},{"text":"me","start":755.87,"end":755.99},{"text":"start","start":755.99,"end":756.31},{"text":"with","start":756.31,"end":756.55},{"text":"you,","start":756.55,"end":756.71},{"text":"Nana.","start":756.71,"end":757.11}]},{"text":"What story about Africa do you think the global media still gets wrong?","start":757.51,"end":761.91,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."}],"words":[{"text":"What","start":757.51,"end":757.83},{"text":"story","start":757.83,"end":758.23},{"text":"about","start":758.23,"end":758.55},{"text":"Africa","start":758.55,"end":758.95},{"text":"do","start":758.95,"end":759.15},{"text":"you","start":759.15,"end":759.27},{"text":"think","start":759.27,"end":759.67},{"text":"the","start":759.67,"end":759.79},{"text":"global","start":759.83,"end":760.23},{"text":"media","start":760.23,"end":760.63},{"text":"still","start":760.63,"end":761.03},{"text":"gets","start":761.03,"end":761.51},{"text":"wrong?","start":761.51,"end":761.91}]},{"text":"And I know for a fact because I consume news a lot.","start":762.15,"end":766.63,"topics":[],"words":[{"text":"And","start":762.15,"end":762.55},{"text":"I","start":762.79,"end":762.95},{"text":"know","start":762.95,"end":763.27},{"text":"for","start":763.27,"end":763.47},{"text":"a","start":763.47,"end":763.51},{"text":"fact","start":763.51,"end":763.91},{"text":"because","start":763.91,"end":764.47},{"text":"I","start":764.47,"end":764.55},{"text":"consume","start":764.55,"end":765.23},{"text":"news","start":765.23,"end":766.07},{"text":"a","start":766.15,"end":766.23},{"text":"lot.","start":766.23,"end":766.63}]},{"text":"So what do you think they're getting wrong about Africa?","start":767.03,"end":770.23,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. 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They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."},{"key":"sdg-implementation","label":"SDG Implementation and Acceleration","description":"The discussion frequently linked media narratives to the final push toward the 2030 Agenda and Africa's broader development ambitions. Speakers highlighted the need to communicate SDG progress more effectively while also addressing implementation gaps, uneven progress, and the urgency of action."}],"words":[{"text":"Why","start":932.95,"end":933.35},{"text":"do","start":933.35,"end":933.59},{"text":"stories","start":933.59,"end":934.71},{"text":"of","start":934.71,"end":934.79},{"text":"crisis","start":934.79,"end":935.35},{"text":"often","start":935.35,"end":936.35},{"text":"travel","start":936.39,"end":937.03},{"text":"further","start":937.03,"end":937.59},{"text":"than","start":937.59,"end":937.99},{"text":"stories","start":937.99,"end":938.51},{"text":"of","start":938.51,"end":938.63},{"text":"progress?","start":938.63,"end":939.35}]},{"text":"And what can African media do differently to make stories of innovation, entrepreneurship, and sustainable development resonate more than those negative stories that even African media tend to use?","start":939.87,"end":954.55,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. 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Speakers highlighted the need to communicate SDG progress more effectively while also addressing implementation gaps, uneven progress, and the urgency of 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Central","group":null,"function":"Managing Director","affiliation_full":"News Central"}},{"statement_number":7,"start":957.03,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=15:58","paragraphs":[{"sentences":[{"text":"Hi, thanks so much for that question.","start":957.03,"end":958.55,"topics":[],"words":[{"text":"Hi,","start":957.03,"end":957.11},{"text":"thanks","start":957.35,"end":957.63},{"text":"so","start":957.63,"end":957.75},{"text":"much","start":957.75,"end":957.87},{"text":"for","start":957.87,"end":957.99},{"text":"that","start":957.99,"end":958.15},{"text":"question.","start":958.15,"end":958.55}]},{"text":"Hello, everyone, and glad to be part of this conversation.","start":958.55,"end":961.59,"topics":[],"words":[{"text":"Hello,","start":958.55,"end":958.83},{"text":"everyone,","start":958.83,"end":959.35},{"text":"and","start":959.47,"end":959.67},{"text":"glad","start":959.83,"end":960.07},{"text":"to","start":960.07,"end":960.15},{"text":"be","start":960.15,"end":960.23},{"text":"part","start":960.23,"end":960.43},{"text":"of","start":960.43,"end":960.63},{"text":"this","start":960.63,"end":960.79},{"text":"conversation.","start":960.79,"end":961.59}]},{"text":"I mean, I think there are a couple of factors that have contributed to that over time.","start":961.91,"end":967.03,"topics":[],"words":[{"text":"I","start":961.91,"end":961.99},{"text":"mean,","start":961.99,"end":962.15},{"text":"I","start":962.15,"end":962.19},{"text":"think","start":962.19,"end":962.39},{"text":"there","start":962.39,"end":962.51},{"text":"are","start":962.51,"end":962.59},{"text":"a","start":962.59,"end":962.63},{"text":"couple","start":962.71,"end":963.35},{"text":"of","start":963.43,"end":963.59},{"text":"factors","start":963.59,"end":964.63},{"text":"that","start":964.71,"end":965.03},{"text":"have","start":965.03,"end":965.27},{"text":"contributed","start":965.27,"end":965.87},{"text":"to","start":965.87,"end":965.95},{"text":"that","start":965.95,"end":966.39},{"text":"over","start":966.47,"end":966.71},{"text":"time.","start":966.71,"end":967.03}]},{"text":"The first I'd say is that we live in a time where there's an overload of news, multiple news platforms, multiple publishers, both mainstream and independent, who are churning out news 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when the average journalist like myself wakes up in the morning, I'm not just thinking about what story I want to 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Media Group","group":null,"function":"Chief Corporate Affairs and Partnerships Officer","affiliation_full":"Nation Media Group"}},{"statement_number":10,"start":1361.71,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=22:42","paragraphs":[{"sentences":[{"text":"Okay, thank you very much.","start":1361.71,"end":1363.19,"topics":[],"words":[{"text":"Okay,","start":1361.71,"end":1361.83},{"text":"thank","start":1362.39,"end":1362.63},{"text":"you","start":1362.63,"end":1362.71},{"text":"very","start":1362.71,"end":1362.87},{"text":"much.","start":1362.87,"end":1363.19}]},{"text":"Let me still stay in the room and move on to Omar who's sitting right here.","start":1363.51,"end":1368.79,"topics":[],"words":[{"text":"Let","start":1363.51,"end":1363.67},{"text":"me","start":1363.67,"end":1364.07},{"text":"still","start":1364.15,"end":1364.51},{"text":"stay","start":1364.51,"end":1364.83},{"text":"in","start":1364.83,"end":1364.95},{"text":"the","start":1364.95,"end":1365.11},{"text":"room","start":1365.11,"end":1365.67},{"text":"and","start":1365.67,"end":1366.15},{"text":"move","start":1366.31,"end":1366.55},{"text":"on","start":1366.55,"end":1366.71},{"text":"to","start":1366.71,"end":1366.91},{"text":"Omar","start":1366.95,"end":1367.35},{"text":"who's","start":1367.43,"end":1367.71},{"text":"sitting","start":1367.71,"end":1368.07},{"text":"right","start":1368.07,"end":1368.39},{"text":"here.","start":1368.39,"end":1368.79}]},{"text":"Omar Ben Yeda is the CEO of African 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and if I have to say, I think that actually today's landscape is, uh, it's quite healthy when I look at, uh, we're always looking at benchmarking against what other people do in the media space, and we welcome competition actually, because we're in the business of gray matter, and no one's gonna monopoly on ideas, no one's gonna monopoly on, uh, on, uh, on… on intelligence so we want to be challenged intellectually by other media houses and I see what other media houses are doing local ones domestic ones and also international ones and and I'm encouraged by what I see so I don't think the African opportunity and the African story isn't out there but maybe we do need to tell it a little bit better as well even when it comes to the business story actually the business story probably carries less weight but the creative stories been a fantastic a fantastic asset to the creative industries, has, has been a fantastic asset to the continent, because it's painted us in a completely different 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Let me go online.","start":1633.55,"end":1637.15,"topics":[],"words":[{"text":"Thank","start":1633.55,"end":1633.75},{"text":"you","start":1633.75,"end":1633.83},{"text":"very","start":1633.83,"end":1634.03},{"text":"much,","start":1634.03,"end":1634.35},{"text":"Omar.","start":1635.03,"end":1635.23},{"text":"Let","start":1635.55,"end":1635.71},{"text":"me","start":1635.71,"end":1635.87},{"text":"go","start":1635.87,"end":1636.19},{"text":"online.","start":1636.27,"end":1637.15}]},{"text":"Charity is online with us.","start":1637.15,"end":1639.79,"topics":[],"words":[{"text":"Charity","start":1637.15,"end":1637.95},{"text":"is","start":1638.47,"end":1638.75},{"text":"online","start":1639.03,"end":1639.39},{"text":"with","start":1639.39,"end":1639.55},{"text":"us.","start":1639.59,"end":1639.79}]},{"text":"Charity Kizier is a YouTuber.","start":1639.79,"end":1642.27,"topics":[],"words":[{"text":"Charity","start":1639.79,"end":1640.35},{"text":"Kizier","start":1640.35,"end":1640.55},{"text":"is","start":1640.59,"end":1641.23},{"text":"a","start":1641.55,"end":1641.59},{"text":"YouTuber.","start":1641.59,"end":1642.27}]},{"text":"I hope we've got Charity.","start":1642.35,"end":1643.79,"topics":[],"words":[{"text":"I","start":1642.35,"end":1642.51},{"text":"hope","start":1642.51,"end":1642.75},{"text":"we've","start":1642.75,"end":1642.91},{"text":"got","start":1642.91,"end":1643.15},{"text":"Charity.","start":1643.15,"end":1643.79}]},{"text":"Oh, she's not, oh, she's right there.","start":1644.03,"end":1645.95,"topics":[],"words":[{"text":"Oh,","start":1644.03,"end":1644.11},{"text":"she's","start":1644.11,"end":1644.39},{"text":"not,","start":1644.39,"end":1644.63},{"text":"oh,","start":1644.75,"end":1644.83},{"text":"she's","start":1644.87,"end":1645.31},{"text":"right","start":1645.31,"end":1645.55},{"text":"there.","start":1645.55,"end":1645.95}]},{"text":"So Charity, welcome to the conversation here.","start":1646.27,"end":1648.67,"topics":[],"words":[{"text":"So","start":1646.27,"end":1646.51},{"text":"Charity,","start":1646.51,"end":1646.99},{"text":"welcome","start":1646.99,"end":1647.47},{"text":"to","start":1647.47,"end":1647.59},{"text":"the","start":1647.63,"end":1647.71},{"text":"conversation","start":1647.71,"end":1648.43},{"text":"here.","start":1648.43,"end":1648.67}]},{"text":"What will it take or a story about African progress towards the SDGs to become as visible, shareable, and influential as a story about African challenges and problems.","start":1648.67,"end":1663.11,"topics":[{"key":"sdg-implementation","label":"SDG Implementation and Acceleration","description":"The discussion frequently linked media narratives to the final push toward the 2030 Agenda and Africa's broader development ambitions. 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They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."}],"words":[{"text":"Even","start":1829.31,"end":1829.51},{"text":"if","start":1829.51,"end":1829.59},{"text":"you","start":1829.59,"end":1829.75},{"text":"say","start":1829.75,"end":1829.99},{"text":"something","start":1830.03,"end":1830.35},{"text":"positive","start":1830.35,"end":1830.79},{"text":"afterwards,","start":1830.79,"end":1831.31},{"text":"they","start":1831.43,"end":1831.51},{"text":"don't","start":1831.67,"end":1831.99},{"text":"want","start":1831.99,"end":1832.15},{"text":"to","start":1832.15,"end":1832.23},{"text":"listen","start":1832.23,"end":1832.55},{"text":"to","start":1832.55,"end":1832.63},{"text":"that","start":1832.63,"end":1832.79},{"text":"part.","start":1832.79,"end":1833.11}]},{"text":"But we need an African Telling African stories, telling the SDG stories from their own lived experience, from their own perspective, so that that way it can actually make more sense because it's going to really let people know that this is actually authentic.","start":1833.27,"end":1846.63,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."},{"key":"sdg-implementation","label":"SDG Implementation and Acceleration","description":"The discussion frequently linked media narratives to the final push toward the 2030 Agenda and Africa's broader development ambitions. 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They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."},{"key":"sdg-implementation","label":"SDG Implementation and Acceleration","description":"The discussion frequently linked media narratives to the final push toward the 2030 Agenda and Africa's broader development ambitions. 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Zs, who do not really know anything about Africa because, thank God, to my comment section, I know that, need a wake-up call.","start":1866.63,"end":1875.83,"topics":[{"key":"digital-media-youth","label":"Digital Media and Youth Engagement","description":"Participants stressed that younger audiences consume information through social media, short-form content, creators, and new technologies rather than traditional formats alone. 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you made very good points, Charity.","start":1953.67,"end":1956.43,"topics":[],"words":[{"text":"No,","start":1953.67,"end":1953.91},{"text":"you","start":1954.75,"end":1954.83},{"text":"made","start":1954.87,"end":1955.03},{"text":"very","start":1955.03,"end":1955.31},{"text":"good","start":1955.31,"end":1955.51},{"text":"points,","start":1955.51,"end":1956.07},{"text":"Charity.","start":1956.07,"end":1956.43}]},{"text":"Thank you very much.","start":1956.47,"end":1957.51,"topics":[],"words":[{"text":"Thank","start":1956.47,"end":1956.75},{"text":"you","start":1956.75,"end":1956.83},{"text":"very","start":1956.83,"end":1957.11},{"text":"much.","start":1957.11,"end":1957.51}]},{"text":"We have one other person online as 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microphone around?","start":2323.31,"end":2324.75,"topics":[],"words":[{"text":"Is","start":2323.31,"end":2323.55},{"text":"there","start":2323.55,"end":2323.71},{"text":"a","start":2323.71,"end":2323.75},{"text":"microphone","start":2323.75,"end":2324.35},{"text":"around?","start":2324.35,"end":2324.75}]},{"text":"I was going to ask Ben.","start":2325.79,"end":2326.83,"topics":[],"words":[{"text":"I","start":2325.79,"end":2325.87},{"text":"was","start":2325.87,"end":2326.03},{"text":"going","start":2326.03,"end":2326.19},{"text":"to","start":2326.19,"end":2326.27},{"text":"ask","start":2326.27,"end":2326.51},{"text":"Ben.","start":2326.51,"end":2326.83}]},{"text":"Okay, let me ask the same question from, okay, you've got the 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Speakers also connected storytelling, data, and investor confidence to attracting capital for development and enterprise."}],"words":[{"text":"Let's","start":2351.51,"end":2351.91},{"text":"get","start":2352.15,"end":2352.39},{"text":"the","start":2352.39,"end":2352.55},{"text":"positive","start":2352.55,"end":2353.11},{"text":"results","start":2353.11,"end":2353.59},{"text":"about","start":2353.83,"end":2354.39},{"text":"our","start":2354.39,"end":2354.59},{"text":"entrepreneurship,","start":2355.11,"end":2356.23},{"text":"about","start":2356.23,"end":2356.63},{"text":"investment,","start":2356.63,"end":2357.27},{"text":"what","start":2357.47,"end":2357.67},{"text":"will","start":2357.67,"end":2357.79},{"text":"need","start":2357.79,"end":2357.95},{"text":"to","start":2357.95,"end":2358.03},{"text":"be","start":2358.03,"end":2358.15},{"text":"done","start":2358.15,"end":2358.39},{"text":"in","start":2358.55,"end":2358.71},{"text":"just","start":2358.71,"end":2358.91},{"text":"one","start":2358.91,"end":2359.07},{"text":"or","start":2359.07,"end":2359.15},{"text":"two","start":2359.15,"end":2359.31},{"text":"sentences.","start":2359.31,"end":2359.99}]}]}],"speaker":{"affiliation":"News Central","group":null,"function":"Managing Director","affiliation_full":"News Central"}},{"statement_number":23,"start":2360.35,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=39:21","paragraphs":[{"sentences":[{"text":"Okay, I've interviewed a few politicians.","start":2360.35,"end":2362.31,"topics":[],"words":[{"text":"Okay,","start":2360.35,"end":2360.79},{"text":"I've","start":2361.11,"end":2361.23},{"text":"interviewed","start":2361.23,"end":2361.59},{"text":"a","start":2361.59,"end":2361.63},{"text":"few","start":2361.63,"end":2361.75},{"text":"politicians.","start":2361.75,"end":2362.31}]},{"text":"Whenever I ask them a question, they answer something completely different.","start":2362.31,"end":2364.67,"topics":[],"words":[{"text":"Whenever","start":2362.31,"end":2362.63},{"text":"I","start":2362.63,"end":2362.67},{"text":"ask","start":2362.67,"end":2362.79},{"text":"them","start":2362.79,"end":2362.91},{"text":"a","start":2362.91,"end":2362.95},{"text":"question,","start":2362.95,"end":2363.31},{"text":"they","start":2363.31,"end":2363.39},{"text":"answer","start":2363.39,"end":2363.71},{"text":"something","start":2363.71,"end":2363.95},{"text":"completely","start":2363.95,"end":2364.31},{"text":"different.","start":2364.31,"end":2364.67}]},{"text":"So I'll answer something completely different first.","start":2365.03,"end":2366.79,"topics":[],"words":[{"text":"So","start":2365.03,"end":2365.11},{"text":"I'll","start":2365.11,"end":2365.31},{"text":"answer","start":2365.31,"end":2365.51},{"text":"something","start":2365.51,"end":2365.75},{"text":"completely","start":2365.75,"end":2366.11},{"text":"different","start":2366.11,"end":2366.43},{"text":"first.","start":2366.43,"end":2366.79}]},{"text":"So I want to raise one example actually that's very recent and topical and actually took place in, I believe, in this building only last week, which was the Resize the Map campaign.","start":2367.11,"end":2376.31,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. 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and also Nana here and Monica.","start":2487.15,"end":2490.27,"topics":[],"words":[{"text":"both","start":2487.15,"end":2487.39},{"text":"in","start":2487.39,"end":2487.51},{"text":"Nigeria","start":2487.51,"end":2487.99},{"text":"and","start":2487.99,"end":2488.19},{"text":"also","start":2488.19,"end":2488.75},{"text":"Nana","start":2488.83,"end":2489.23},{"text":"here","start":2489.23,"end":2489.51},{"text":"and","start":2489.51,"end":2489.87},{"text":"Monica.","start":2489.87,"end":2490.27}]},{"text":"Thank you, everyone of you, for your contribution to this conversation on the power of storytelling and the importance of ensuring that Africa's progress, innovation and solutions receive the visibility that it deserves.","start":2490.27,"end":2504.27,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through 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They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."}],"words":[{"text":"Who","start":2590.23,"end":2590.47},{"text":"gets","start":2590.47,"end":2590.79},{"text":"to","start":2590.79,"end":2591.03},{"text":"tell","start":2591.07,"end":2591.27},{"text":"them,","start":2591.27,"end":2591.51},{"text":"and","start":2592.07,"end":2592.27},{"text":"ultimately,","start":2592.27,"end":2592.95},{"text":"who","start":2592.95,"end":2593.35},{"text":"benefits","start":2593.43,"end":2593.99},{"text":"from","start":2593.99,"end":2594.15},{"text":"them?","start":2594.15,"end":2594.39}]},{"text":"To answer these questions, I have an incredible lineup of experts.","start":2595.35,"end":2599.95,"topics":[],"words":[{"text":"To","start":2595.35,"end":2595.39},{"text":"answer","start":2595.39,"end":2595.71},{"text":"these","start":2595.71,"end":2595.87},{"text":"questions,","start":2595.87,"end":2596.31},{"text":"I","start":2596.31,"end":2596.35},{"text":"have","start":2596.35,"end":2596.67},{"text":"an","start":2596.71,"end":2596.83},{"text":"incredible","start":2596.83,"end":2597.55},{"text":"lineup","start":2598.35,"end":2598.75},{"text":"of","start":2598.75,"end":2599.07},{"text":"experts.","start":2599.07,"end":2599.95}]},{"text":"Eunice, Magoma Nyamachaba, Senior Distribution Specialist in Sub-Saharan Africa.","start":2600.83,"end":2607.63,"topics":[],"words":[{"text":"Eunice,","start":2600.83,"end":2601.19},{"text":"Magoma","start":2602.51,"end":2603.03},{"text":"Nyamachaba,","start":2603.31,"end":2604.19},{"text":"Senior","start":2604.43,"end":2604.87},{"text":"Distribution","start":2604.87,"end":2605.71},{"text":"Specialist","start":2605.71,"end":2606.43},{"text":"in","start":2606.59,"end":2606.75},{"text":"Sub-Saharan","start":2606.75,"end":2607.23},{"text":"Africa.","start":2607.23,"end":2607.63}]}]},{"sentences":[{"text":"Welcome.","start":2608.03,"end":2608.43,"topics":[],"words":[{"text":"Welcome.","start":2608.03,"end":2608.43}]}]},{"sentences":[{"text":"Thank you.","start":2608.55,"end":2608.91,"topics":[],"words":[{"text":"Thank","start":2608.55,"end":2608.71},{"text":"you.","start":2608.83,"end":2608.91}]},{"text":"Please give her a hand of applause.","start":2609.31,"end":2611.47,"topics":[],"words":[{"text":"Please","start":2609.31,"end":2609.51},{"text":"give","start":2609.51,"end":2609.63},{"text":"her","start":2609.63,"end":2609.83},{"text":"a","start":2609.83,"end":2609.87},{"text":"hand","start":2609.87,"end":2610.07},{"text":"of","start":2610.07,"end":2610.19},{"text":"applause.","start":2610.91,"end":2611.47}]},{"text":"And to my right, Victoria Adejaye, Group Managing Director, TVC Communications from 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The aim is to help African stories travel beyond national borders and build a stronger continental voice."}],"words":[{"text":"What","start":2980.95,"end":2981.11},{"text":"would","start":2981.11,"end":2981.27},{"text":"it","start":2981.27,"end":2981.47},{"text":"take","start":2981.47,"end":2981.67},{"text":"to","start":2981.83,"end":2982.15},{"text":"really","start":2982.15,"end":2982.63},{"text":"reach","start":2982.63,"end":2982.95},{"text":"this","start":2982.95,"end":2983.27},{"text":"online","start":2983.27,"end":2983.67},{"text":"youth","start":2983.67,"end":2983.83},{"text":"population","start":2983.83,"end":2984.63},{"text":"and","start":2984.87,"end":2985.11},{"text":"create","start":2985.11,"end":2985.47},{"text":"a","start":2985.47,"end":2985.51},{"text":"network","start":2985.51,"end":2986.07},{"text":"where","start":2986.07,"end":2986.39},{"text":"our","start":2986.39,"end":2986.71},{"text":"stories","start":2986.71,"end":2987.19},{"text":"can","start":2987.19,"end":2987.35},{"text":"quickly","start":2987.35,"end":2987.99},{"text":"travel","start":2987.99,"end":2988.55},{"text":"across","start":2988.87,"end":2989.15},{"text":"the","start":2989.15,"end":2989.23},{"text":"continent?","start":2989.23,"end":2989.67}]}]}],"speaker":{"affiliation":"Africa Link","group":null,"function":"Former African Union Youth Envoy; Podcaster","affiliation_full":"Africa Link"}},{"statement_number":33,"start":2990.31,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=49:51","paragraphs":[{"sentences":[{"text":"Thank you very much.","start":2990.31,"end":2991.27,"topics":[],"words":[{"text":"Thank","start":2990.31,"end":2990.55},{"text":"you","start":2990.55,"end":2990.63},{"text":"very","start":2990.63,"end":2990.87},{"text":"much.","start":2990.87,"end":2991.27}]},{"text":"Aya, Victoria Ajayi from TVC, Lagos, Nigeria.","start":2991.35,"end":2995.59,"topics":[],"words":[{"text":"Aya,","start":2991.35,"end":2991.75},{"text":"Victoria","start":2991.99,"end":2992.51},{"text":"Ajayi","start":2992.51,"end":2993.11},{"text":"from","start":2993.75,"end":2993.91},{"text":"TVC,","start":2993.91,"end":2994.63},{"text":"Lagos,","start":2994.71,"end":2995.03},{"text":"Nigeria.","start":2995.03,"end":2995.59}]},{"text":"I particularly like this question, and I would like to perhaps start with making something clear.","start":2997.51,"end":3006.31,"topics":[],"words":[{"text":"I","start":2997.51,"end":2997.67},{"text":"particularly","start":2997.67,"end":2998.55},{"text":"like","start":2998.71,"end":2999.03},{"text":"this","start":2999.11,"end":2999.59},{"text":"question,","start":3000.47,"end":3001.27},{"text":"and","start":3001.43,"end":3001.59},{"text":"I","start":3001.59,"end":3001.67},{"text":"would","start":3001.67,"end":3001.83},{"text":"like","start":3001.83,"end":3002.15},{"text":"to","start":3002.15,"end":3002.71},{"text":"perhaps","start":3003.15,"end":3003.59},{"text":"start","start":3003.59,"end":3003.99},{"text":"with","start":3003.99,"end":3004.31},{"text":"making","start":3005.03,"end":3005.43},{"text":"something","start":3005.43,"end":3005.91},{"text":"clear.","start":3005.91,"end":3006.31}]},{"text":"We in Africa don't have a storytelling problem.","start":3006.99,"end":3009.71,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. 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Welcome. Thank you.","start":3490.49,"end":3492.89,"topics":[],"words":[{"text":"Welcome.","start":3490.49,"end":3491.21},{"text":"Welcome.","start":3491.93,"end":3492.57},{"text":"Thank","start":3492.61,"end":3492.77},{"text":"you.","start":3492.81,"end":3492.89}]},{"text":"Bola, the media landscape is changing rapidly.","start":3493.45,"end":3498.49,"topics":[{"key":"digital-media-youth","label":"Digital Media and Youth Engagement","description":"Participants stressed that younger audiences consume information through social media, short-form content, creators, and new technologies rather than traditional formats alone. 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They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."}],"words":[{"text":"What","start":4429.97,"end":4430.17},{"text":"happens","start":4430.17,"end":4430.77},{"text":"when","start":4430.77,"end":4431.21},{"text":"African","start":4431.21,"end":4432.01},{"text":"women","start":4432.01,"end":4432.33},{"text":"move","start":4432.33,"end":4432.57},{"text":"from","start":4432.57,"end":4432.81},{"text":"being","start":4432.81,"end":4432.97},{"text":"the","start":4432.97,"end":4433.09},{"text":"subjects","start":4433.09,"end":4433.93},{"text":"of","start":4434.17,"end":4434.33},{"text":"the","start":4434.33,"end":4434.45},{"text":"sustainability","start":4434.45,"end":4435.21},{"text":"story","start":4435.21,"end":4435.69},{"text":"to","start":4435.69,"end":4435.89},{"text":"becoming","start":4435.89,"end":4436.53},{"text":"the","start":4437.05,"end":4437.25},{"text":"authors","start":4437.25,"end":4437.77},{"text":"of","start":4437.77,"end":4437.89},{"text":"it?","start":4437.89,"end":4438.25}]},{"text":"It means that woman is empowered to tell her sustainability story, supported by the media, of course, for the conversations that we've had earlier today.","start":4438.65,"end":4446.89,"topics":[{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. 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Limited","group":null,"function":"Founder and Executive Chair","affiliation_full":"Plot Limited"}},{"statement_number":58,"start":4985.89,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=1:23:06","paragraphs":[{"sentences":[{"text":"Thank you.","start":4985.89,"end":4986.29,"topics":[],"words":[{"text":"Thank","start":4985.89,"end":4986.21},{"text":"you.","start":4986.21,"end":4986.29}]},{"text":"That's beautiful.","start":4986.77,"end":4987.53,"topics":[],"words":[{"text":"That's","start":4986.77,"end":4987.05},{"text":"beautiful.","start":4987.05,"end":4987.53}]},{"text":"That's beautiful.","start":4988.01,"end":4988.85,"topics":[],"words":[{"text":"That's","start":4988.01,"end":4988.29},{"text":"beautiful.","start":4988.29,"end":4988.85}]},{"text":"And so I move to Elizabeth Kasenene.","start":4989.33,"end":4991.89,"topics":[],"words":[{"text":"And","start":4989.33,"end":4989.49},{"text":"so","start":4989.49,"end":4989.65},{"text":"I","start":4989.65,"end":4989.73},{"text":"move","start":4989.73,"end":4990.69},{"text":"to","start":4990.69,"end":4990.77},{"text":"Elizabeth","start":4990.77,"end":4991.25},{"text":"Kasenene.","start":4991.25,"end":4991.89}]},{"text":"Elizabeth, all the way from Uganda, bringing her beauty on 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the the minister for women and children affairs and the minister for sustainability a major stronghold and pillar for us and today the minister for sustainability and climate change in Ghana and who has a delayed flight is ably represented by his technical director Cedric who is with us Cedric I'll be coming to you in a moment when I am done with Gloria then again we also have Dr. Lucy Surreal Newman all the way from Nigeria and on the line the last We saw 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Speakers discussed access to capital, job creation, industrial growth, and the importance of changing narratives around women-led enterprises."}],"words":[{"text":"And","start":5334.05,"end":5334.25},{"text":"how","start":5334.25,"end":5334.53},{"text":"do","start":5334.53,"end":5334.77},{"text":"we","start":5334.77,"end":5335.09},{"text":"turn","start":5335.89,"end":5336.53},{"text":"that","start":5336.77,"end":5337.25},{"text":"number","start":5337.73,"end":5338.37},{"text":"into","start":5338.37,"end":5338.81},{"text":"a","start":5338.81,"end":5338.85},{"text":"number","start":5338.85,"end":5339.33},{"text":"of","start":5339.33,"end":5339.65},{"text":"women","start":5339.89,"end":5340.53},{"text":"with","start":5340.77,"end":5341.01},{"text":"industry,","start":5341.01,"end":5341.73},{"text":"with","start":5341.81,"end":5342.05},{"text":"companies?","start":5342.05,"end":5342.85}]},{"text":"They are all operating on a smaller scale.","start":5343.17,"end":5345.97,"topics":[{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. Speakers discussed access to capital, job creation, industrial growth, and the importance of changing narratives around women-led enterprises."}],"words":[{"text":"They","start":5343.17,"end":5343.25},{"text":"are","start":5343.25,"end":5343.33},{"text":"all","start":5343.33,"end":5343.81},{"text":"operating","start":5343.89,"end":5344.69},{"text":"on","start":5344.97,"end":5345.09},{"text":"a","start":5345.09,"end":5345.13},{"text":"smaller","start":5345.13,"end":5345.57},{"text":"scale.","start":5345.57,"end":5345.97}]},{"text":"How do we support them?","start":5346.21,"end":5347.41,"topics":[{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. Speakers discussed access to capital, job creation, industrial growth, and the importance of changing narratives around women-led enterprises."}],"words":[{"text":"How","start":5346.21,"end":5346.45},{"text":"do","start":5346.53,"end":5346.65},{"text":"we","start":5346.65,"end":5346.77},{"text":"support","start":5346.77,"end":5347.21},{"text":"them?","start":5347.21,"end":5347.41}]},{"text":"How do we guide them?","start":5347.41,"end":5348.61,"topics":[{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. Speakers discussed access to capital, job creation, industrial growth, and the importance of changing narratives around women-led enterprises."}],"words":[{"text":"How","start":5347.41,"end":5347.65},{"text":"do","start":5347.65,"end":5347.85},{"text":"we","start":5347.85,"end":5347.97},{"text":"guide","start":5347.97,"end":5348.33},{"text":"them?","start":5348.33,"end":5348.61}]},{"text":"How do we empower them?","start":5348.77,"end":5350.13,"topics":[{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. Speakers discussed access to capital, job creation, industrial growth, and the importance of changing narratives around women-led enterprises."}],"words":[{"text":"How","start":5348.77,"end":5349.01},{"text":"do","start":5349.01,"end":5349.13},{"text":"we","start":5349.13,"end":5349.33},{"text":"empower","start":5349.33,"end":5349.81},{"text":"them?","start":5349.81,"end":5350.13}]},{"text":"So I think the way the message is being communicated has to change.","start":5350.37,"end":5355.57,"topics":[{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. 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Hello.","start":5427.77,"end":5428.57,"topics":[],"words":[{"text":"Hello.","start":5427.77,"end":5427.93},{"text":"Hello.","start":5428.41,"end":5428.57}]},{"text":"Thank you very much.","start":5428.81,"end":5429.49,"topics":[],"words":[{"text":"Thank","start":5428.81,"end":5429.05},{"text":"you","start":5429.05,"end":5429.13},{"text":"very","start":5429.13,"end":5429.33},{"text":"much.","start":5429.33,"end":5429.49}]},{"text":"It will not be a statement but a contribution.","start":5429.61,"end":5432.73,"topics":[],"words":[{"text":"It","start":5429.61,"end":5429.85},{"text":"will","start":5429.85,"end":5429.97},{"text":"not","start":5429.97,"end":5430.17},{"text":"be","start":5430.17,"end":5430.57},{"text":"a","start":5430.97,"end":5431.01},{"text":"statement","start":5431.01,"end":5431.57},{"text":"but","start":5431.57,"end":5431.81},{"text":"a","start":5431.81,"end":5431.85},{"text":"contribution.","start":5431.85,"end":5432.73}]}]}],"speaker":{"affiliation":"GHA","group":null,"function":"Technical Director","affiliation_full":"Ghana"}},{"statement_number":64,"start":5432.97,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=1:30:33","paragraphs":[{"sentences":[{"text":"Okay.","start":5432.97,"end":5433.25,"topics":[],"words":[{"text":"Okay.","start":5432.97,"end":5433.25}]}]}],"speaker":{"affiliation":"Women in Sustainability Africa","group":null,"function":"Founder and President","affiliation_full":"Women in Sustainability Africa"}},{"statement_number":65,"start":5433.29,"pageUrl":"/ar/asset/k1u/k1u76cz6zv?lang=en&t=1:30:34","paragraphs":[{"sentences":[{"text":"This and to say that the office of the Minister of State for Climate Change and Sustainability identifies itself with this program and in supporting your work in Ghana.","start":5433.29,"end":5443.37,"topics":[{"key":"green-industrialization","label":"Green Industrialization and Sustainability","description":"Speakers examined how African development can be pursued through cleaner industry, climate-conscious production, clean cooking, waste-to-value projects, and sustainable supply chains. 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So we would come to Dr. Anino.","start":5851.09,"end":5857.53,"topics":[],"words":[{"text":"Dr.","start":5851.09,"end":5851.37},{"text":"Mani.","start":5851.37,"end":5851.77},{"text":"So","start":5853.21,"end":5853.45},{"text":"we","start":5853.45,"end":5853.65},{"text":"would","start":5853.65,"end":5853.77},{"text":"come","start":5853.77,"end":5854.09},{"text":"to","start":5854.09,"end":5854.29},{"text":"Dr.","start":5856.65,"end":5857.01},{"text":"Anino.","start":5857.01,"end":5857.53}]},{"text":"And Dr. Anino, when it comes to women finance and capital, you are a champion for this space.","start":5858.25,"end":5864.41,"topics":[{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. 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So around 75 to 90% do not meet their targets or they fail.","start":5984.01,"end":5991.53,"topics":[{"key":"africa-development-finance","label":"Africa’s Development Finance","description":"Multiple interventions focused on the cost of capital, investment flows, debt pressures, and the need to reform financial architecture so Africa can finance its priorities. 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Thank you, Dr. Enimor.","start":6142.49,"end":6144.05,"topics":[],"words":[{"text":"Thank","start":6142.49,"end":6142.77},{"text":"you.","start":6142.77,"end":6142.89},{"text":"Thank","start":6143.13,"end":6143.37},{"text":"you,","start":6143.37,"end":6143.45},{"text":"Dr.","start":6143.45,"end":6143.77},{"text":"Enimor.","start":6143.77,"end":6144.05}]},{"text":"Always articulate and passionate about this area of finance and capital building for women.","start":6145.21,"end":6150.65,"topics":[{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. 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Speakers highlighted the need to communicate SDG progress more effectively while also addressing implementation gaps, uneven progress, and the urgency of action."},{"key":"digital-media-youth","label":"Digital Media and Youth Engagement","description":"Participants stressed that younger audiences consume information through social media, short-form content, creators, and new technologies rather than traditional formats alone. They discussed adapting storytelling styles, empowering youth creators, and using technology, including AI, to amplify African voices."},{"key":"media-collaboration","label":"Media Collaboration Across Africa","description":"Several speakers called for stronger cooperation among African media organizations through syndication, co-production, content exchange, and cross-border partnerships. The aim is to help African stories travel beyond national borders and build a stronger continental voice."},{"key":"africa-own-narrative","label":"Africa Telling Its Own Story","description":"Speakers repeatedly argued that Africa should define and communicate its own image rather than be framed mainly by outsiders through crisis-driven narratives. They emphasized more balanced storytelling that highlights opportunity, innovation, culture, and African agency."},{"key":"green-industrialization","label":"Green Industrialization and Sustainability","description":"Speakers examined how African development can be pursued through cleaner industry, climate-conscious production, clean cooking, waste-to-value projects, and sustainable supply chains. They also highlighted that women are central to climate resilience and to building sustainable economic value chains."},{"key":"women-economic-leadership","label":"Women’s Economic Leadership","description":"A major segment centered on African women as leaders in business, industry, trade, and entrepreneurship rather than only as subjects of policy. Speakers discussed access to capital, job creation, industrial growth, and the importance of changing narratives around women-led enterprises."},{"key":"africa-development-finance","label":"Africa’s Development Finance","description":"Multiple interventions focused on the cost of capital, investment flows, debt pressures, and the need to reform financial architecture so Africa can finance its priorities. Speakers also connected storytelling, data, and investor confidence to attracting capital for development and enterprise."}]}}