{"disclaimer":"Transcripts available through this tool are created by using automatic speech recognition and are not official records nor official documents of the United Nations. Official records and official documents are available on the Official Document System of the United Nations.","url":"https://transcripts.un.org/fr/asset/k13/k13miu8lei?lang=en","llms":{"note":"Plain-text sibling of this page, compact for LLM context. For the full API guide (search, listing, URL grammar) see /llms.txt.","textUrl":"/fr/asset/k13/k13miu8lei.txt","guide":"/llms.txt"},"video":{"id":"k13/k13miu8lei","kaltura_id":"1_3miu8lei","title":"Business Dialogue – 7th World Forum on Intercultural Dialogue (Baku, Azerbaijan)","clean_title":"Business Dialogue – 7th World Forum on Intercultural Dialogue (Baku, Azerbaijan)","url":"https://webtv.un.org/en/asset/k13/k13miu8lei","date":"2026-10-27T00:00:00.000Z","scheduled_time":"2026-10-27T08:00:00.000Z","status":"finished","duration":"01:45:39","category":"Conferences","body":null,"event_code":null,"event_type":null,"session_number":null,"pv_symbol":null,"pv_part":null,"slug":"asset/k13/k13miu8lei"},"metadata":{"summary":null,"description":null,"categories":[],"geographic_subject":[],"subject_topical":[],"corporate_name":[],"speaker_affiliation":[],"related_documents":[]},"transcript":{"transcript_id":"azure-llm-speech-c890a90d-335b-4450-9b3d-220e5da0fb87","language":"en","data":[{"statement_number":1,"start":0.99,"pageUrl":"/fr/asset/k13/k13miu8lei?lang=en&t=0:01","paragraphs":[{"sentences":[{"text":"Good morning, ladies and 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so, I think it's extremely right and fitting and appropriate that to begin this business dialogue today, we hear from two voices here in Azerbaijan who are indeed our 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in particular, I'm very, very proud to invite to join us first this morning for some opening comments, my new friend, Rashad 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Rashad, I want to tell you, has been a prominent leader here, and when I talk to many of the people we've worked with, Rashad, in Azerbaijan, they tell us, you are really part of the core institutional knowledge of how we translate culture and entrepreneurship into prosperity and opportunity.","start":92.99,"end":114.35,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. 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thank you so much, indeed.","start":114.35,"end":115.39,"topics":[],"words":[{"text":"So","start":114.35,"end":114.51},{"text":"thank","start":114.51,"end":114.75},{"text":"you","start":114.75,"end":114.83},{"text":"so","start":114.83,"end":114.99},{"text":"much,","start":114.99,"end":115.15},{"text":"indeed.","start":115.15,"end":115.39}]},{"text":"We're delighted to have you here.","start":115.39,"end":116.59,"topics":[],"words":[{"text":"We're","start":115.39,"end":115.55},{"text":"delighted","start":115.55,"end":115.99},{"text":"to","start":115.99,"end":116.07},{"text":"have","start":116.07,"end":116.19},{"text":"you","start":116.19,"end":116.31},{"text":"here.","start":116.31,"end":116.59}]}]}],"speaker":{"affiliation":"GEN","group":null,"function":"Moderator","affiliation_full":"GEN"}},{"statement_number":2,"start":119.51,"pageUrl":"/fr/asset/k13/k13miu8lei?lang=en&t=2:00","paragraphs":[{"sentences":[{"text":"Thank you, 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the modern world, we see that different fluctuations happen, meaning that there are wars, there are conflicts, geopolitical clashes, and different misunderstandings, and AI, as the fourth industrial revolution, brings some separations and also damages to the world.","start":152.75,"end":178.87,"topics":[{"key":"ai-human-agency","label":"AI and Human Agency","description":"Speakers considered how artificial intelligence is reshaping creative work, software development, and entrepreneurial opportunities. 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we look forward to welcome you.","start":560.39,"end":562.71,"topics":[],"words":[{"text":"So","start":560.39,"end":560.55},{"text":"we","start":561.43,"end":561.59},{"text":"look","start":561.75,"end":561.99},{"text":"forward","start":561.99,"end":562.27},{"text":"to","start":562.27,"end":562.35},{"text":"welcome","start":562.35,"end":562.63},{"text":"you.","start":562.63,"end":562.71}]},{"text":"Thank you.","start":562.79,"end":563.11,"topics":[],"words":[{"text":"Thank","start":562.79,"end":563.03},{"text":"you.","start":563.03,"end":563.11}]},{"text":"Thank you very 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Jafarov.","start":572.7,"end":574.9,"topics":[],"words":[{"text":"I'm","start":572.7,"end":572.9},{"text":"Hussein","start":572.9,"end":573.34},{"text":"Saino,","start":573.34,"end":573.74},{"text":"not","start":573.74,"end":574.06},{"text":"Farid","start":574.06,"end":574.3},{"text":"Jafarov.","start":574.3,"end":574.9}]},{"text":"Farid Jafarov, Deputy Minister of Culture.","start":576.7,"end":578.94,"topics":[],"words":[{"text":"Farid","start":576.7,"end":577.02},{"text":"Jafarov,","start":577.02,"end":577.42},{"text":"Deputy","start":577.42,"end":577.86},{"text":"Minister","start":577.86,"end":578.3},{"text":"of","start":578.3,"end":578.38},{"text":"Culture.","start":578.38,"end":578.94}]},{"text":"Okay, thank you very much, Jonathan.","start":580.71,"end":583.27,"topics":[],"words":[{"text":"Okay,","start":580.71,"end":580.95},{"text":"thank","start":580.99,"end":581.19},{"text":"you","start":581.19,"end":581.35},{"text":"very","start":581.43,"end":581.67},{"text":"much,","start":581.67,"end":582.07},{"text":"Jonathan.","start":582.71,"end":583.27}]},{"text":"Distinguished delegates, ladies and gentlemen, it's really, really great pleasure today to join you today at the Business Dialogue Panel of 7th World Forum on Intercultural Dialogue.","start":584.95,"end":596.63,"topics":[],"words":[{"text":"Distinguished","start":584.95,"end":585.55},{"text":"delegates,","start":585.55,"end":586.15},{"text":"ladies","start":586.15,"end":586.43},{"text":"and","start":586.43,"end":586.59},{"text":"gentlemen,","start":586.59,"end":587.11},{"text":"it's","start":587.11,"end":587.43},{"text":"really,","start":588.07,"end":588.35},{"text":"really","start":588.35,"end":588.63},{"text":"great","start":588.63,"end":588.95},{"text":"pleasure","start":588.95,"end":589.59},{"text":"today","start":589.67,"end":590.07},{"text":"to","start":590.07,"end":590.19},{"text":"join","start":590.19,"end":590.47},{"text":"you","start":590.47,"end":590.63},{"text":"today","start":590.63,"end":591.19},{"text":"at","start":591.43,"end":591.67},{"text":"the","start":591.75,"end":591.83},{"text":"Business","start":591.83,"end":592.31},{"text":"Dialogue","start":592.35,"end":592.71},{"text":"Panel","start":592.71,"end":593.15},{"text":"of","start":593.15,"end":593.27},{"text":"7th","start":593.27,"end":593.87},{"text":"World","start":593.91,"end":594.35},{"text":"Forum","start":594.39,"end":594.75},{"text":"on","start":594.75,"end":594.87},{"text":"Intercultural","start":595.35,"end":596.27},{"text":"Dialogue.","start":596.27,"end":596.63}]},{"text":"And I'd like to express my appreciation to Minister of Culture and all partners who's involved in organizing this forum for providing us opportunity to highlight the role of business in fostering intercultural dialogue and 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its launch in 2008, at the initiative of His Excellency Mr. President Ilham Aliyev, the Baku Process has played an important role in promoting dialogue and mutual understanding among different 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World Forum on Intercultural Dialogue held since 2011, has emerged as a prominent international platform for advancing these 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and gentlemen, today's theme highlights an important dimension of international relations.","start":640.71,"end":646.79,"topics":[],"words":[{"text":"Ladies","start":640.71,"end":640.95},{"text":"and","start":640.95,"end":641.07},{"text":"gentlemen,","start":641.07,"end":641.51},{"text":"today's","start":641.51,"end":642.19},{"text":"theme","start":642.19,"end":642.71},{"text":"highlights","start":642.79,"end":643.43},{"text":"an","start":643.43,"end":643.51},{"text":"important","start":643.51,"end":644.11},{"text":"dimension","start":644.11,"end":644.79},{"text":"of","start":644.79,"end":644.95},{"text":"international","start":645.35,"end":646.11},{"text":"relations.","start":646.11,"end":646.79}]},{"text":"As mentioned by my friend Rashad, entrepreneurs also play a significant role in building bridges across borders, fostering dialogue, and strengthening mutual 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Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}],"words":[{"text":"As","start":647.35,"end":647.51},{"text":"mentioned","start":647.51,"end":647.87},{"text":"by","start":647.87,"end":648.07},{"text":"my","start":648.07,"end":648.31},{"text":"friend","start":648.31,"end":648.71},{"text":"Rashad,","start":648.71,"end":649.19},{"text":"entrepreneurs","start":649.39,"end":650.23},{"text":"also","start":650.23,"end":650.55},{"text":"play","start":650.55,"end":651.03},{"text":"a","start":651.51,"end":651.55},{"text":"significant","start":651.55,"end":652.31},{"text":"role","start":652.31,"end":652.55},{"text":"in","start":652.55,"end":652.71},{"text":"building","start":652.71,"end":653.15},{"text":"bridges","start":653.19,"end":653.83},{"text":"across","start":653.91,"end":654.47},{"text":"borders,","start":654.63,"end":655.35},{"text":"fostering","start":655.59,"end":656.15},{"text":"dialogue,","start":656.15,"end":656.63},{"text":"and","start":656.95,"end":657.19},{"text":"strengthening","start":657.19,"end":657.91},{"text":"mutual","start":657.91,"end":658.39},{"text":"understandings.","start":658.55,"end":659.51}]},{"text":"Every cross-border business partnership, whether with a supplier, customer or investor, require effective communication, respect for different culture and business practices, and above all is mutual trust.","start":659.95,"end":674.99,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. 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Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}],"words":[{"text":"With","start":777.79,"end":778.07},{"text":"a","start":778.07,"end":778.11},{"text":"particular","start":778.11,"end":778.75},{"text":"focus","start":778.75,"end":779.23},{"text":"on","start":779.23,"end":779.31},{"text":"rebuilding","start":779.31,"end":779.95},{"text":"trust","start":779.95,"end":780.43},{"text":"and","start":780.43,"end":780.59},{"text":"strengthening","start":780.59,"end":781.39},{"text":"regional","start":781.55,"end":782.11},{"text":"connectivity,","start":782.11,"end":783.15},{"text":"the","start":783.43,"end":783.55},{"text":"forum","start":783.55,"end":783.95},{"text":"provided","start":783.95,"end":784.47},{"text":"an","start":784.47,"end":784.55},{"text":"important","start":784.55,"end":785.19},{"text":"platform","start":785.19,"end":785.79},{"text":"for","start":785.79,"end":785.95},{"text":"dialogue","start":785.95,"end":786.47},{"text":"between","start":786.75,"end":787.23},{"text":"government,","start":787.23,"end":787.87},{"text":"investment,","start":788.03,"end":788.83},{"text":"and","start":788.91,"end":789.23},{"text":"business","start":789.39,"end":790.03},{"text":"leaders.","start":790.11,"end":790.75}]},{"text":"The forum resulting in signing 23 cooperation and investment documents covering project valued 10.8 million US dollars.","start":791.31,"end":802.19,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. 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Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}],"words":[{"text":"The","start":802.67,"end":802.79},{"text":"next","start":802.79,"end":803.19},{"text":"important","start":803.19,"end":803.75},{"text":"step","start":803.75,"end":804.19},{"text":"is","start":804.19,"end":804.43},{"text":"to","start":804.43,"end":804.55},{"text":"translate","start":804.59,"end":805.35},{"text":"this","start":805.35,"end":805.63},{"text":"arrangement","start":805.71,"end":806.51},{"text":"agreements","start":806.83,"end":807.47},{"text":"into","start":807.55,"end":807.87},{"text":"tangible","start":807.87,"end":808.59},{"text":"projects","start":808.75,"end":809.39},{"text":"while","start":809.63,"end":810.03},{"text":"creating","start":810.03,"end":810.51},{"text":"opportunity","start":810.51,"end":811.15},{"text":"for","start":811.15,"end":811.47},{"text":"local","start":811.71,"end":812.19},{"text":"businesses","start":812.19,"end":812.83},{"text":"to","start":812.83,"end":812.95},{"text":"participate","start":812.99,"end":813.79},{"text":"in","start":813.87,"end":814.11},{"text":"implementation,","start":814.11,"end":815.15},{"text":"including","start":815.39,"end":816.11},{"text":"as","start":816.35,"end":816.47},{"text":"supplier","start":816.47,"end":817.15},{"text":"and","start":817.15,"end":817.39},{"text":"service","start":817.47,"end":818.11},{"text":"providers.","start":818.27,"end":819.07}]},{"text":"Ladies and gentlemen, regional organizations also play an important role in strengthening ties between business communities.","start":820.19,"end":828.03,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}],"words":[{"text":"Ladies","start":820.19,"end":820.43},{"text":"and","start":820.43,"end":820.55},{"text":"gentlemen,","start":820.55,"end":821.07},{"text":"regional","start":821.15,"end":821.79},{"text":"organizations","start":821.79,"end":822.67},{"text":"also","start":822.67,"end":823.07},{"text":"play","start":823.07,"end":823.35},{"text":"an","start":823.35,"end":823.43},{"text":"important","start":823.43,"end":824.11},{"text":"role","start":824.11,"end":824.35},{"text":"in","start":824.35,"end":824.43},{"text":"strengthening","start":824.43,"end":825.23},{"text":"ties","start":825.47,"end":825.95},{"text":"between","start":825.95,"end":826.51},{"text":"business","start":826.75,"end":827.15},{"text":"communities.","start":827.15,"end":828.03}]},{"text":"The SME working groups and business councils provide valuable platform for dialogue between business and public institutions.","start":828.59,"end":836.83,"topics":[],"words":[{"text":"The","start":828.59,"end":828.71},{"text":"SME","start":828.75,"end":829.27},{"text":"working","start":829.27,"end":829.71},{"text":"groups","start":829.75,"end":830.19},{"text":"and","start":830.19,"end":830.35},{"text":"business","start":830.35,"end":830.79},{"text":"councils","start":830.79,"end":831.39},{"text":"provide","start":831.39,"end":831.95},{"text":"valuable","start":832.27,"end":832.75},{"text":"platform","start":832.75,"end":833.47},{"text":"for","start":833.47,"end":833.63},{"text":"dialogue","start":833.63,"end":834.07},{"text":"between","start":834.35,"end":834.75},{"text":"business","start":834.75,"end":835.23},{"text":"and","start":835.23,"end":835.47},{"text":"public","start":835.63,"end":836.03},{"text":"institutions.","start":836.03,"end":836.83}]},{"text":"For example, Azerbaijan serve as a country coordinator at the Black Sea Economic Cooperation Organization working group on SME for 2026-2028.","start":837.39,"end":848.43,"topics":[],"words":[{"text":"For","start":837.39,"end":837.59},{"text":"example,","start":837.59,"end":838.11},{"text":"Azerbaijan","start":838.11,"end":838.83},{"text":"serve","start":838.83,"end":839.23},{"text":"as","start":839.31,"end":839.47},{"text":"a","start":839.55,"end":839.59},{"text":"country","start":839.59,"end":840.03},{"text":"coordinator","start":840.03,"end":840.75},{"text":"at","start":840.75,"end":840.99},{"text":"the","start":841.03,"end":841.15},{"text":"Black","start":841.15,"end":841.43},{"text":"Sea","start":841.43,"end":841.91},{"text":"Economic","start":841.91,"end":842.39},{"text":"Cooperation","start":842.39,"end":842.99},{"text":"Organization","start":842.99,"end":843.75},{"text":"working","start":843.75,"end":844.11},{"text":"group","start":844.15,"end":844.51},{"text":"on","start":844.83,"end":844.99},{"text":"SME","start":845.07,"end":845.79},{"text":"for","start":845.95,"end":846.23},{"text":"2026-2028.","start":846.43,"end":848.43}]},{"text":"Similarly, the Organization of Turkic States through the Turkish Chamber of Commerce and Industry and Turkic Business Council help businesses establish direct contacts and develop cross-border partnerships.","start":848.83,"end":863.23,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}],"words":[{"text":"Similarly,","start":848.83,"end":849.63},{"text":"the","start":849.71,"end":849.87},{"text":"Organization","start":849.87,"end":850.55},{"text":"of","start":850.55,"end":850.67},{"text":"Turkic","start":850.67,"end":851.15},{"text":"States","start":851.15,"end":851.67},{"text":"through","start":851.99,"end":852.19},{"text":"the","start":852.19,"end":852.31},{"text":"Turkish","start":852.31,"end":852.99},{"text":"Chamber","start":853.23,"end":853.71},{"text":"of","start":853.71,"end":853.87},{"text":"Commerce","start":853.87,"end":854.39},{"text":"and","start":854.39,"end":854.55},{"text":"Industry","start":854.55,"end":855.15},{"text":"and","start":855.39,"end":855.63},{"text":"Turkic","start":855.63,"end":856.03},{"text":"Business","start":856.03,"end":856.51},{"text":"Council","start":856.51,"end":857.07},{"text":"help","start":857.31,"end":857.75},{"text":"businesses","start":857.75,"end":858.31},{"text":"establish","start":858.31,"end":858.91},{"text":"direct","start":858.99,"end":859.47},{"text":"contacts","start":859.47,"end":860.03},{"text":"and","start":860.03,"end":860.27},{"text":"develop","start":860.51,"end":860.99},{"text":"cross-border","start":861.23,"end":862.11},{"text":"partnerships.","start":862.35,"end":863.23}]},{"text":"Such mechanisms are particularly important for SMEs, which often lack of access to finance, financing reliable partners when they're entering new markets.","start":863.71,"end":874.59,"topics":[],"words":[{"text":"Such","start":863.71,"end":864.03},{"text":"mechanisms","start":864.03,"end":864.63},{"text":"are","start":864.63,"end":864.71},{"text":"particularly","start":864.71,"end":865.27},{"text":"important","start":865.27,"end":865.79},{"text":"for","start":865.79,"end":865.95},{"text":"SMEs,","start":865.95,"end":866.75},{"text":"which","start":866.95,"end":867.23},{"text":"often","start":867.31,"end":867.71},{"text":"lack","start":867.71,"end":868.07},{"text":"of","start":868.07,"end":868.27},{"text":"access","start":868.27,"end":868.67},{"text":"to","start":868.67,"end":868.83},{"text":"finance,","start":868.83,"end":869.47},{"text":"financing","start":869.79,"end":870.35},{"text":"reliable","start":870.43,"end":871.55},{"text":"partners","start":871.55,"end":872.19},{"text":"when","start":872.39,"end":872.59},{"text":"they're","start":872.59,"end":872.79},{"text":"entering","start":872.79,"end":873.23},{"text":"new","start":873.31,"end":873.71},{"text":"markets.","start":873.87,"end":874.59}]},{"text":"Azerbaijan supports these efforts with a focus on cross-border trade, digitalization, the green transition, integration into international supply chain.","start":875.63,"end":885.95,"topics":[],"words":[{"text":"Azerbaijan","start":875.63,"end":876.11},{"text":"supports","start":876.11,"end":876.67},{"text":"these","start":876.67,"end":876.83},{"text":"efforts","start":876.87,"end":877.63},{"text":"with","start":877.87,"end":878.07},{"text":"a","start":878.07,"end":878.11},{"text":"focus","start":878.11,"end":878.59},{"text":"on","start":878.59,"end":878.75},{"text":"cross-border","start":878.75,"end":879.47},{"text":"trade,","start":879.47,"end":879.95},{"text":"digitalization,","start":880.27,"end":881.23},{"text":"the","start":881.39,"end":881.59},{"text":"green","start":881.59,"end":881.87},{"text":"transition,","start":881.87,"end":882.67},{"text":"integration","start":882.83,"end":883.55},{"text":"into","start":883.55,"end":883.83},{"text":"international","start":883.83,"end":884.67},{"text":"supply","start":884.83,"end":885.39},{"text":"chain.","start":885.55,"end":885.95}]},{"text":"We have also established bilateral business councils, including with Türkiye, Saudi Arabia, Qatar, United Arab Emirates, Kazakhstan, and Vietnam.","start":886.55,"end":896.47,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}],"words":[{"text":"We","start":886.55,"end":886.71},{"text":"have","start":886.71,"end":886.95},{"text":"also","start":886.95,"end":887.23},{"text":"established","start":887.23,"end":887.79},{"text":"bilateral","start":887.79,"end":888.55},{"text":"business","start":888.55,"end":889.03},{"text":"councils,","start":889.03,"end":889.67},{"text":"including","start":889.75,"end":890.31},{"text":"with","start":890.31,"end":890.51},{"text":"Türkiye,","start":890.51,"end":891.03},{"text":"Saudi","start":891.27,"end":891.79},{"text":"Arabia,","start":891.79,"end":892.31},{"text":"Qatar,","start":892.63,"end":893.19},{"text":"United","start":893.19,"end":893.75},{"text":"Arab","start":893.79,"end":894.07},{"text":"Emirates,","start":894.07,"end":894.63},{"text":"Kazakhstan,","start":894.87,"end":895.51},{"text":"and","start":895.51,"end":895.75},{"text":"Vietnam.","start":895.99,"end":896.47}]},{"text":"Through business meetings, investment promotion, and business missions, they help companies find reliable partners, explore new markets, and develop joint projects.","start":896.99,"end":907.75,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. 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there.","start":1359.51,"end":1360.95,"topics":[],"words":[{"text":"Put","start":1359.51,"end":1359.67},{"text":"up","start":1359.67,"end":1359.83},{"text":"your","start":1359.83,"end":1359.99},{"text":"hand","start":1359.99,"end":1360.23},{"text":"if","start":1360.23,"end":1360.39},{"text":"you've","start":1360.39,"end":1360.59},{"text":"been","start":1360.59,"end":1360.71},{"text":"there.","start":1360.71,"end":1360.95}]},{"text":"Okay, well, I'm glad we played this video because I visited it last night with a number of international 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is just fantastic.","start":1368.23,"end":1369.59,"topics":[],"words":[{"text":"It","start":1368.23,"end":1368.31},{"text":"is","start":1368.31,"end":1368.55},{"text":"just","start":1368.55,"end":1368.79},{"text":"fantastic.","start":1368.79,"end":1369.59}]},{"text":"You should really take advantage of it.","start":1369.59,"end":1371.19,"topics":[],"words":[{"text":"You","start":1369.59,"end":1369.83},{"text":"should","start":1369.83,"end":1369.99},{"text":"really","start":1369.99,"end":1370.31},{"text":"take","start":1370.31,"end":1370.47},{"text":"advantage","start":1370.47,"end":1370.95},{"text":"of","start":1370.95,"end":1371.11},{"text":"it.","start":1371.11,"end":1371.19}]},{"text":"It's a treasure here in Baku, and congratulations to your leadership in making this 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conversation.","start":1379.23,"end":1386.03,"topics":[],"words":[{"text":"So","start":1379.23,"end":1379.47},{"text":"now","start":1379.47,"end":1379.71},{"text":"you","start":1379.71,"end":1379.91},{"text":"understand","start":1379.91,"end":1380.59},{"text":"why","start":1380.59,"end":1380.99},{"text":"Azerbaijan","start":1381.23,"end":1382.27},{"text":"is","start":1382.27,"end":1382.71},{"text":"an","start":1382.71,"end":1382.83},{"text":"appropriate","start":1382.83,"end":1383.39},{"text":"place","start":1383.39,"end":1383.87},{"text":"for","start":1383.87,"end":1384.23},{"text":"us","start":1384.23,"end":1384.35},{"text":"to","start":1384.35,"end":1384.47},{"text":"have","start":1384.47,"end":1384.75},{"text":"this","start":1384.75,"end":1385.15},{"text":"conversation.","start":1385.15,"end":1386.03}]},{"text":"But allow me to switch to why we're having this conversation in the context of the 7th Forum on Intercultural 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are living in very, very difficult times.","start":1400.83,"end":1404.75,"topics":[],"words":[{"text":"We","start":1400.83,"end":1401.23},{"text":"are","start":1401.23,"end":1401.55},{"text":"living","start":1401.55,"end":1402.03},{"text":"in","start":1402.03,"end":1402.27},{"text":"very,","start":1402.27,"end":1402.67},{"text":"very","start":1402.67,"end":1403.07},{"text":"difficult","start":1403.07,"end":1404.07},{"text":"times.","start":1404.07,"end":1404.75}]},{"text":"in terms of the relationship between our peoples, our cultures, and our 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think it's coming up in just one second.","start":1447.55,"end":1450.35,"topics":[],"words":[{"text":"I","start":1447.55,"end":1447.63},{"text":"think","start":1447.63,"end":1447.87},{"text":"it's","start":1447.95,"end":1448.31},{"text":"coming","start":1448.91,"end":1449.23},{"text":"up","start":1449.23,"end":1449.39},{"text":"in","start":1449.39,"end":1449.47},{"text":"just","start":1449.47,"end":1449.67},{"text":"one","start":1449.67,"end":1449.87},{"text":"second.","start":1449.87,"end":1450.35}]},{"text":"But I'm very keen to stress that we often look at entrepreneurs in terms of profit, marketing, spreadsheets, 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know that they solve problems, and we know that they build our economies.","start":1511.43,"end":1514.95,"topics":[],"words":[{"text":"We","start":1511.43,"end":1511.59},{"text":"know","start":1511.59,"end":1511.83},{"text":"that","start":1511.83,"end":1511.99},{"text":"they","start":1511.99,"end":1512.15},{"text":"solve","start":1512.15,"end":1512.55},{"text":"problems,","start":1512.55,"end":1513.19},{"text":"and","start":1513.19,"end":1513.31},{"text":"we","start":1513.31,"end":1513.39},{"text":"know","start":1513.39,"end":1513.59},{"text":"that","start":1513.59,"end":1513.75},{"text":"they","start":1513.75,"end":1513.91},{"text":"build","start":1513.91,"end":1514.19},{"text":"our","start":1514.19,"end":1514.35},{"text":"economies.","start":1514.35,"end":1514.95}]},{"text":"But let's look at two factors, I think, that are sometimes underrepresented and 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They emphasized human initiative, creativity, interpersonal trust, and collaboration as important capabilities during this technological transition."}],"words":[{"text":"They","start":1544.95,"end":1545.11},{"text":"bring","start":1545.11,"end":1545.51},{"text":"human","start":1545.51,"end":1546.31},{"text":"agency.","start":1546.63,"end":1547.51}]},{"text":"Let's talk about what that means.","start":1548.95,"end":1550.55,"topics":[],"words":[{"text":"Let's","start":1548.95,"end":1549.23},{"text":"talk","start":1549.23,"end":1549.35},{"text":"about","start":1549.35,"end":1549.59},{"text":"what","start":1549.59,"end":1549.79},{"text":"that","start":1549.79,"end":1549.99},{"text":"means.","start":1549.99,"end":1550.55}]},{"text":"I want to pinpoint a couple of things that you already know that are happening in the 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indeed the largest margin ever recorded in a single 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three, we see the wealthy economies of our society becoming a little bit more selfish, certainly self-serving, and they're directing their funds on other, shall I say, inward priorities, domestic 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you've heard it this morning in our dialogue with the president of your country.","start":1602.11,"end":1607.23,"topics":[],"words":[{"text":"Fourthly,","start":1602.11,"end":1602.67},{"text":"you've","start":1602.67,"end":1602.87},{"text":"heard","start":1602.87,"end":1603.23},{"text":"it","start":1603.23,"end":1603.39},{"text":"this","start":1603.79,"end":1604.03},{"text":"morning","start":1604.03,"end":1604.51},{"text":"in","start":1604.51,"end":1604.75},{"text":"our","start":1604.75,"end":1604.91},{"text":"dialogue","start":1604.91,"end":1605.43},{"text":"with","start":1605.43,"end":1605.59},{"text":"the","start":1605.59,"end":1605.71},{"text":"president","start":1605.71,"end":1606.39},{"text":"of","start":1606.39,"end":1606.51},{"text":"your","start":1606.51,"end":1606.67},{"text":"country.","start":1606.67,"end":1607.23}]},{"text":"We heard this important message from everybody that we are indeed in the middle of a rise of geopolitical 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flaring up over everything, from immigration and tariffs, as I mentioned there, to trade and territory.","start":1616.11,"end":1623.51,"topics":[],"words":[{"text":"It's","start":1616.11,"end":1616.35},{"text":"flaring","start":1616.35,"end":1616.91},{"text":"up","start":1616.91,"end":1617.15},{"text":"over","start":1617.15,"end":1617.39},{"text":"everything,","start":1617.39,"end":1617.99},{"text":"from","start":1617.99,"end":1618.19},{"text":"immigration","start":1618.19,"end":1618.87},{"text":"and","start":1618.87,"end":1618.99},{"text":"tariffs,","start":1618.99,"end":1619.59},{"text":"as","start":1619.59,"end":1619.71},{"text":"I","start":1619.71,"end":1619.79},{"text":"mentioned","start":1619.79,"end":1620.23},{"text":"there,","start":1620.23,"end":1620.43},{"text":"to","start":1620.95,"end":1621.27},{"text":"trade","start":1621.83,"end":1622.47},{"text":"and","start":1622.47,"end":1622.71},{"text":"territory.","start":1622.71,"end":1623.51}]},{"text":"Finally, I think we want to 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like to represent Manuela Fraldi.","start":2213.59,"end":2216.11,"topics":[],"words":[{"text":"I'd","start":2213.59,"end":2213.79},{"text":"like","start":2213.79,"end":2213.95},{"text":"to","start":2213.95,"end":2214.07},{"text":"represent","start":2214.07,"end":2214.59},{"text":"Manuela","start":2214.59,"end":2215.23},{"text":"Fraldi.","start":2215.39,"end":2216.11}]},{"text":"Please join us up on the stage.","start":2216.35,"end":2218.43,"topics":[],"words":[{"text":"Please","start":2216.35,"end":2216.67},{"text":"join","start":2216.67,"end":2216.95},{"text":"us","start":2216.95,"end":2217.15},{"text":"up","start":2217.67,"end":2217.75},{"text":"on","start":2217.75,"end":2217.87},{"text":"the","start":2217.87,"end":2217.95},{"text":"stage.","start":2217.95,"end":2218.43}]},{"text":"Thank you so much 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today, I'd like to share some findings from UNCTAD's latest research.","start":2278.23,"end":2282.39,"topics":[],"words":[{"text":"So","start":2278.23,"end":2278.39},{"text":"today,","start":2278.39,"end":2278.67},{"text":"I'd","start":2278.67,"end":2278.87},{"text":"like","start":2278.87,"end":2279.03},{"text":"to","start":2279.03,"end":2279.19},{"text":"share","start":2279.19,"end":2279.51},{"text":"some","start":2279.51,"end":2279.67},{"text":"findings","start":2279.67,"end":2280.43},{"text":"from","start":2280.43,"end":2280.63},{"text":"UNCTAD's","start":2280.63,"end":2281.11},{"text":"latest","start":2281.11,"end":2281.59},{"text":"research.","start":2281.59,"end":2282.39}]},{"text":"the creative economy with a particular focus on creative services.","start":2283.23,"end":2287.67,"topics":[],"words":[{"text":"the","start":2283.23,"end":2283.27},{"text":"creative","start":2283.27,"end":2283.75},{"text":"economy","start":2284.03,"end":2284.79},{"text":"with","start":2284.79,"end":2284.99},{"text":"a","start":2284.99,"end":2285.03},{"text":"particular","start":2285.03,"end":2285.67},{"text":"focus","start":2285.67,"end":2286.15},{"text":"on","start":2286.15,"end":2286.39},{"text":"creative","start":2286.39,"end":2286.87},{"text":"services.","start":2286.87,"end":2287.67}]},{"text":"As we have heard from previous speakers, the creative economy holds great potential for economic development and economic diversification.","start":2288.71,"end":2297.67,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"As","start":2288.71,"end":2288.95},{"text":"we","start":2288.95,"end":2289.03},{"text":"have","start":2289.03,"end":2289.27},{"text":"heard","start":2289.27,"end":2289.59},{"text":"from","start":2289.59,"end":2289.83},{"text":"previous","start":2289.83,"end":2290.19},{"text":"speakers,","start":2290.19,"end":2290.71},{"text":"the","start":2290.75,"end":2290.87},{"text":"creative","start":2290.87,"end":2291.35},{"text":"economy","start":2291.39,"end":2291.99},{"text":"holds","start":2291.99,"end":2292.35},{"text":"great","start":2292.35,"end":2292.71},{"text":"potential","start":2292.71,"end":2293.43},{"text":"for","start":2293.43,"end":2293.67},{"text":"economic","start":2293.67,"end":2294.31},{"text":"development","start":2294.31,"end":2295.03},{"text":"and","start":2295.51,"end":2295.83},{"text":"economic","start":2295.95,"end":2296.47},{"text":"diversification.","start":2296.47,"end":2297.67}]},{"text":"Creative goods and services are also expressions of, thank you, creative goods and services also express identity, heritage, and innovation.","start":2298.95,"end":2310.07,"topics":[{"key":"heritage-local-content","label":"Heritage and Local Content","description":"Speakers discussed using cultural heritage, traditional know-how, and locally relevant stories to create commercially successful products while expressing cultural identity. Examples emphasized combining tradition with innovation and enabling countries to represent their own cultures to global audiences."}],"words":[{"text":"Creative","start":2298.95,"end":2299.43},{"text":"goods","start":2299.43,"end":2299.75},{"text":"and","start":2299.75,"end":2299.95},{"text":"services","start":2299.95,"end":2300.47},{"text":"are","start":2300.55,"end":2300.71},{"text":"also","start":2300.71,"end":2301.03},{"text":"expressions","start":2301.03,"end":2301.83},{"text":"of,","start":2301.91,"end":2302.15},{"text":"thank","start":2303.91,"end":2304.15},{"text":"you,","start":2304.19,"end":2304.27},{"text":"creative","start":2304.51,"end":2304.95},{"text":"goods","start":2304.95,"end":2305.19},{"text":"and","start":2305.19,"end":2305.39},{"text":"services","start":2305.39,"end":2305.91},{"text":"also","start":2305.91,"end":2306.23},{"text":"express","start":2306.27,"end":2306.79},{"text":"identity,","start":2306.79,"end":2307.83},{"text":"heritage,","start":2308.23,"end":2309.03},{"text":"and","start":2309.03,"end":2309.27},{"text":"innovation.","start":2309.27,"end":2310.07}]},{"text":"They connect people across borders, and they contribute to sustainable development.","start":2310.71,"end":2314.99,"topics":[],"words":[{"text":"They","start":2310.71,"end":2310.75},{"text":"connect","start":2310.75,"end":2311.19},{"text":"people","start":2311.19,"end":2311.51},{"text":"across","start":2311.55,"end":2311.99},{"text":"borders,","start":2311.99,"end":2312.63},{"text":"and","start":2312.63,"end":2312.87},{"text":"they","start":2312.87,"end":2312.95},{"text":"contribute","start":2312.95,"end":2313.55},{"text":"to","start":2313.55,"end":2313.67},{"text":"sustainable","start":2313.67,"end":2314.35},{"text":"development.","start":2314.35,"end":2314.99}]},{"text":"I will highlight three key messages in my presentation.","start":2316.23,"end":2320.07,"topics":[],"words":[{"text":"I","start":2316.23,"end":2316.31},{"text":"will","start":2316.31,"end":2316.47},{"text":"highlight","start":2316.47,"end":2316.95},{"text":"three","start":2316.95,"end":2317.27},{"text":"key","start":2317.27,"end":2317.51},{"text":"messages","start":2317.51,"end":2318.35},{"text":"in","start":2318.35,"end":2318.43},{"text":"my","start":2318.43,"end":2318.63},{"text":"presentation.","start":2319.11,"end":2320.07}]},{"text":"First, the creative economy is growing.","start":2320.55,"end":2323.19,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"First,","start":2320.55,"end":2320.95},{"text":"the","start":2321.11,"end":2321.27},{"text":"creative","start":2321.27,"end":2321.83},{"text":"economy","start":2321.87,"end":2322.43},{"text":"is","start":2322.43,"end":2322.63},{"text":"growing.","start":2322.63,"end":2323.19}]},{"text":"Second, creative services are becoming increasingly important in international trade, supported by digitalization.","start":2323.67,"end":2332.31,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"Second,","start":2323.67,"end":2323.99},{"text":"creative","start":2324.55,"end":2325.15},{"text":"services","start":2325.15,"end":2325.99},{"text":"are","start":2325.99,"end":2326.23},{"text":"becoming","start":2326.23,"end":2326.75},{"text":"increasingly","start":2326.75,"end":2327.59},{"text":"important","start":2327.59,"end":2328.23},{"text":"in","start":2328.31,"end":2328.47},{"text":"international","start":2328.47,"end":2329.27},{"text":"trade,","start":2329.27,"end":2329.83},{"text":"supported","start":2330.31,"end":2330.83},{"text":"by","start":2330.83,"end":2331.03},{"text":"digitalization.","start":2331.03,"end":2332.31}]},{"text":"Third, these opportunities have not been shared equally.","start":2333.03,"end":2337.43,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."}],"words":[{"text":"Third,","start":2333.03,"end":2333.43},{"text":"these","start":2333.75,"end":2334.07},{"text":"opportunities","start":2334.07,"end":2335.11},{"text":"have","start":2335.43,"end":2335.59},{"text":"not","start":2335.59,"end":2335.91},{"text":"been","start":2335.91,"end":2336.15},{"text":"shared","start":2336.15,"end":2336.63},{"text":"equally.","start":2336.71,"end":2337.43}]},{"text":"These findings will build on UNCTAD's latest research, particularly the Creative Economy Outlook series and our database on international trade and services.","start":2338.27,"end":2348.51,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"These","start":2338.27,"end":2338.51},{"text":"findings","start":2338.51,"end":2339.07},{"text":"will","start":2339.07,"end":2339.19},{"text":"build","start":2339.19,"end":2339.47},{"text":"on","start":2339.47,"end":2339.71},{"text":"UNCTAD's","start":2339.71,"end":2340.19},{"text":"latest","start":2340.19,"end":2340.71},{"text":"research,","start":2340.71,"end":2341.31},{"text":"particularly","start":2341.31,"end":2341.95},{"text":"the","start":2341.95,"end":2342.03},{"text":"Creative","start":2342.03,"end":2342.55},{"text":"Economy","start":2342.59,"end":2343.23},{"text":"Outlook","start":2343.27,"end":2343.63},{"text":"series","start":2343.63,"end":2344.27},{"text":"and","start":2344.55,"end":2344.75},{"text":"our","start":2344.75,"end":2344.91},{"text":"database","start":2344.91,"end":2345.55},{"text":"on","start":2345.55,"end":2345.71},{"text":"international","start":2345.71,"end":2346.67},{"text":"trade","start":2346.99,"end":2347.47},{"text":"and","start":2347.47,"end":2347.71},{"text":"services.","start":2347.71,"end":2348.51}]},{"text":"Now, as you can see that the creative economy has remained a resilient growth engine.","start":2352.75,"end":2360.51,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"Now,","start":2352.75,"end":2353.07},{"text":"as","start":2353.79,"end":2353.95},{"text":"you","start":2354.03,"end":2354.19},{"text":"can","start":2354.19,"end":2354.35},{"text":"see","start":2354.35,"end":2354.67},{"text":"that","start":2354.67,"end":2354.91},{"text":"the","start":2354.99,"end":2355.15},{"text":"creative","start":2355.15,"end":2355.67},{"text":"economy","start":2355.67,"end":2356.43},{"text":"has","start":2356.43,"end":2356.83},{"text":"remained","start":2357.55,"end":2358.19},{"text":"a","start":2358.51,"end":2358.55},{"text":"resilient","start":2358.55,"end":2359.31},{"text":"growth","start":2359.39,"end":2359.79},{"text":"engine.","start":2359.87,"end":2360.51}]},{"text":"UNCTAD's recent estimates show that the creative economy contributed 6.8% of gross value added in 2021.","start":2361.07,"end":2372.03,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"UNCTAD's","start":2361.07,"end":2361.55},{"text":"recent","start":2361.55,"end":2362.11},{"text":"estimates","start":2362.11,"end":2362.99},{"text":"show","start":2363.63,"end":2363.79},{"text":"that","start":2363.79,"end":2364.03},{"text":"the","start":2364.03,"end":2364.11},{"text":"creative","start":2364.11,"end":2364.55},{"text":"economy","start":2364.55,"end":2365.31},{"text":"contributed","start":2365.39,"end":2366.27},{"text":"6.8%","start":2366.27,"end":2366.75},{"text":"of","start":2368.43,"end":2368.67},{"text":"gross","start":2368.67,"end":2368.99},{"text":"value","start":2368.99,"end":2369.35},{"text":"added","start":2369.39,"end":2369.95},{"text":"in","start":2370.59,"end":2370.83},{"text":"2021.","start":2370.83,"end":2372.03}]},{"text":"This is among the 53 countries that have been surveyed by UNCTAD.","start":2372.75,"end":2378.35,"topics":[],"words":[{"text":"This","start":2372.75,"end":2372.99},{"text":"is","start":2372.99,"end":2373.23},{"text":"among","start":2374.07,"end":2374.35},{"text":"the","start":2374.43,"end":2374.59},{"text":"53","start":2374.91,"end":2375.79},{"text":"countries","start":2375.79,"end":2376.43},{"text":"that","start":2376.43,"end":2376.67},{"text":"have","start":2376.67,"end":2376.79},{"text":"been","start":2376.79,"end":2376.99},{"text":"surveyed","start":2376.99,"end":2377.55},{"text":"by","start":2377.55,"end":2377.79},{"text":"UNCTAD.","start":2377.79,"end":2378.35}]},{"text":"And this figure is even higher in some of the countries.","start":2379.15,"end":2382.35,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"And","start":2379.15,"end":2379.51},{"text":"this","start":2379.51,"end":2379.79},{"text":"figure","start":2379.79,"end":2380.19},{"text":"is","start":2380.19,"end":2380.35},{"text":"even","start":2380.35,"end":2380.67},{"text":"higher","start":2380.67,"end":2381.15},{"text":"in","start":2381.15,"end":2381.23},{"text":"some","start":2381.23,"end":2381.47},{"text":"of","start":2381.47,"end":2381.63},{"text":"the","start":2381.63,"end":2381.71},{"text":"countries.","start":2381.71,"end":2382.35}]},{"text":"For example, in the United Kingdom, this is 10%.","start":2382.83,"end":2385.27,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"For","start":2382.83,"end":2382.95},{"text":"example,","start":2382.95,"end":2383.47},{"text":"in","start":2383.47,"end":2383.63},{"text":"the","start":2383.63,"end":2383.71},{"text":"United","start":2383.71,"end":2384.27},{"text":"Kingdom,","start":2384.27,"end":2384.83},{"text":"this","start":2384.83,"end":2385.07},{"text":"is","start":2385.07,"end":2385.23},{"text":"10%.","start":2385.23,"end":2385.27}]},{"text":"In the United States, it's 8.4%.","start":2386.83,"end":2391.35,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"In","start":2386.83,"end":2387.07},{"text":"the","start":2387.07,"end":2387.19},{"text":"United","start":2388.51,"end":2389.59},{"text":"States,","start":2389.59,"end":2390.07},{"text":"it's","start":2390.43,"end":2391.31},{"text":"8.4%.","start":2391.31,"end":2391.35}]},{"text":"And in the Republic of Korea, it's 7.2%.","start":2391.79,"end":2397.59,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"And","start":2391.79,"end":2391.95},{"text":"in","start":2392.03,"end":2392.19},{"text":"the","start":2392.19,"end":2392.27},{"text":"Republic","start":2392.27,"end":2392.83},{"text":"of","start":2392.87,"end":2392.99},{"text":"Korea,","start":2392.99,"end":2393.47},{"text":"it's","start":2394.99,"end":2395.63},{"text":"7.2%.","start":2397.55,"end":2397.59}]},{"text":"The chart on the screen, from the chart from the screen, you can see that there is a clear upward trend among the countries where time series data is available between 2011 and 2021.","start":2397.63,"end":2411.75,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. 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Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"So","start":2412.43,"end":2412.75},{"text":"the","start":2412.83,"end":2412.91},{"text":"size","start":2412.91,"end":2413.35},{"text":"of","start":2413.35,"end":2413.47},{"text":"the","start":2413.47,"end":2413.59},{"text":"creative","start":2413.59,"end":2414.11},{"text":"economy","start":2414.11,"end":2414.67},{"text":"has","start":2414.67,"end":2414.91},{"text":"grown","start":2414.91,"end":2415.39},{"text":"in","start":2415.47,"end":2415.67},{"text":"nearly","start":2415.67,"end":2416.11},{"text":"all","start":2416.23,"end":2416.35},{"text":"the","start":2416.35,"end":2416.51},{"text":"countries","start":2416.51,"end":2417.07},{"text":"that","start":2417.19,"end":2417.55},{"text":"were","start":2417.71,"end":2417.95},{"text":"comparative","start":2417.95,"end":2418.75},{"text":"data","start":2418.75,"end":2418.99},{"text":"exists.","start":2419.79,"end":2420.27}]},{"text":"Importantly, what we found is that a substantial contribution for this value added comes from services.","start":2421.31,"end":2429.63,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"Importantly,","start":2421.31,"end":2422.15},{"text":"what","start":2422.15,"end":2422.35},{"text":"we","start":2422.35,"end":2422.51},{"text":"found","start":2422.51,"end":2422.95},{"text":"is","start":2422.95,"end":2423.11},{"text":"that","start":2423.11,"end":2423.51},{"text":"a","start":2423.51,"end":2423.55},{"text":"substantial","start":2423.63,"end":2424.43},{"text":"contribution","start":2424.43,"end":2425.39},{"text":"for","start":2426.59,"end":2426.79},{"text":"this","start":2426.79,"end":2426.99},{"text":"value","start":2426.99,"end":2427.31},{"text":"added","start":2427.39,"end":2427.95},{"text":"comes","start":2428.19,"end":2428.55},{"text":"from","start":2428.55,"end":2428.83},{"text":"services.","start":2428.83,"end":2429.63}]},{"text":"What are we talking about here?","start":2430.23,"end":2431.95,"topics":[],"words":[{"text":"What","start":2430.23,"end":2430.51},{"text":"are","start":2430.51,"end":2430.59},{"text":"we","start":2430.59,"end":2430.75},{"text":"talking","start":2430.75,"end":2431.23},{"text":"about","start":2431.23,"end":2431.63},{"text":"here?","start":2431.63,"end":2431.95}]},{"text":"So this includes software development, publishing, audiovisual services.","start":2432.83,"end":2438.27,"topics":[],"words":[{"text":"So","start":2432.83,"end":2433.07},{"text":"this","start":2433.07,"end":2433.31},{"text":"includes","start":2433.31,"end":2433.87},{"text":"software","start":2433.95,"end":2434.43},{"text":"development,","start":2434.43,"end":2435.31},{"text":"publishing,","start":2435.71,"end":2436.35},{"text":"audiovisual","start":2436.75,"end":2437.47},{"text":"services.","start":2437.47,"end":2438.27}]},{"text":"and broadcasting, research and development, advertising, professional and technical services, as well as arts, entertainment, and cultural services.","start":2439.07,"end":2450.83,"topics":[],"words":[{"text":"and","start":2439.07,"end":2439.23},{"text":"broadcasting,","start":2439.31,"end":2440.27},{"text":"research","start":2440.59,"end":2441.03},{"text":"and","start":2441.03,"end":2441.15},{"text":"development,","start":2441.15,"end":2441.87},{"text":"advertising,","start":2442.03,"end":2442.99},{"text":"professional","start":2442.99,"end":2443.87},{"text":"and","start":2443.87,"end":2444.03},{"text":"technical","start":2444.03,"end":2444.67},{"text":"services,","start":2444.67,"end":2445.39},{"text":"as","start":2445.79,"end":2446.03},{"text":"well","start":2446.03,"end":2446.19},{"text":"as","start":2446.19,"end":2446.43},{"text":"arts,","start":2446.51,"end":2446.87},{"text":"entertainment,","start":2447.19,"end":2448.19},{"text":"and","start":2448.51,"end":2448.91},{"text":"cultural","start":2449.71,"end":2450.19},{"text":"services.","start":2450.19,"end":2450.83}]},{"text":"So these activities account for a growing share of the creative economy's value added, highlighting the central role of services in the creative economy.","start":2451.55,"end":2462.19,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. 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Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"Digitalization","start":2467.19,"end":2468.31},{"text":"has","start":2468.31,"end":2468.63},{"text":"been","start":2468.63,"end":2468.95},{"text":"essential,","start":2469.19,"end":2469.99},{"text":"critical.","start":2470.23,"end":2470.95}]},{"text":"I will highlight some key trends here.","start":2472.07,"end":2474.71,"topics":[],"words":[{"text":"I","start":2472.07,"end":2472.15},{"text":"will","start":2472.15,"end":2472.43},{"text":"highlight","start":2473.03,"end":2473.47},{"text":"some","start":2473.47,"end":2473.75},{"text":"key","start":2473.75,"end":2473.99},{"text":"trends","start":2473.99,"end":2474.39},{"text":"here.","start":2474.39,"end":2474.71}]},{"text":"First, digital services have been very much driving the growth in many creative industries, thanks to new business models such as online platforms and streaming.","start":2474.71,"end":2487.03,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"First,","start":2474.71,"end":2475.27},{"text":"digital","start":2475.51,"end":2476.07},{"text":"services","start":2476.07,"end":2477.03},{"text":"have","start":2477.99,"end":2478.15},{"text":"been","start":2478.15,"end":2478.39},{"text":"very","start":2478.39,"end":2478.63},{"text":"much","start":2478.63,"end":2478.87},{"text":"driving","start":2478.87,"end":2479.27},{"text":"the","start":2479.27,"end":2479.43},{"text":"growth","start":2479.43,"end":2479.91},{"text":"in","start":2480.19,"end":2480.27},{"text":"many","start":2480.31,"end":2480.63},{"text":"creative","start":2480.63,"end":2481.15},{"text":"industries,","start":2481.19,"end":2482.15},{"text":"thanks","start":2482.47,"end":2482.79},{"text":"to","start":2482.79,"end":2482.95},{"text":"new","start":2482.95,"end":2483.19},{"text":"business","start":2483.19,"end":2483.67},{"text":"models","start":2483.67,"end":2484.23},{"text":"such","start":2484.39,"end":2484.71},{"text":"as","start":2484.71,"end":2484.87},{"text":"online","start":2485.19,"end":2485.55},{"text":"platforms","start":2485.55,"end":2486.23},{"text":"and","start":2486.23,"end":2486.43},{"text":"streaming.","start":2486.43,"end":2487.03}]},{"text":"The music industry is a prime example, as you will see from the chart here, that streaming now accounts for 70% of all the revenues generated.","start":2488.11,"end":2499.39,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. 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Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"Now,","start":2588.83,"end":2589.03},{"text":"looking","start":2589.19,"end":2589.75},{"text":"at","start":2589.75,"end":2589.99},{"text":"international","start":2589.99,"end":2590.87},{"text":"trade,","start":2590.87,"end":2591.35},{"text":"one","start":2591.43,"end":2591.67},{"text":"of","start":2591.67,"end":2591.83},{"text":"the","start":2591.83,"end":2591.91},{"text":"most","start":2591.91,"end":2592.23},{"text":"striking","start":2592.43,"end":2593.19},{"text":"trends","start":2593.19,"end":2593.75},{"text":"in","start":2593.83,"end":2593.99},{"text":"recent","start":2594.07,"end":2594.51},{"text":"years","start":2594.55,"end":2595.11},{"text":"is","start":2595.51,"end":2595.71},{"text":"the","start":2595.71,"end":2595.83},{"text":"rise","start":2595.83,"end":2596.23},{"text":"of","start":2596.31,"end":2596.47},{"text":"creative","start":2596.47,"end":2597.03},{"text":"services","start":2597.03,"end":2597.75},{"text":"in","start":2597.79,"end":2597.91},{"text":"global","start":2597.91,"end":2598.39},{"text":"trade.","start":2598.39,"end":2599.03}]},{"text":"So in 2024, global exports of creative services reached a record of 1.7 trillion US dollars, and that is more than double the number for creative goods.","start":2599.59,"end":2614.71,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. 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Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"So","start":2615.11,"end":2615.27},{"text":"creative","start":2615.27,"end":2615.75},{"text":"services","start":2615.75,"end":2616.39},{"text":"now","start":2616.39,"end":2616.71},{"text":"account","start":2616.71,"end":2617.75},{"text":"for","start":2617.75,"end":2617.99},{"text":"20%","start":2618.31,"end":2618.35},{"text":"of","start":2618.39,"end":2618.63},{"text":"total","start":2618.63,"end":2619.11},{"text":"global","start":2619.11,"end":2619.59},{"text":"services","start":2619.59,"end":2620.31},{"text":"exports,","start":2620.71,"end":2621.35},{"text":"compared","start":2621.83,"end":2622.35},{"text":"to","start":2622.35,"end":2622.47},{"text":"just","start":2622.47,"end":2622.95},{"text":"3%","start":2622.95,"end":2622.99},{"text":"for","start":2623.03,"end":2623.27},{"text":"creative","start":2623.83,"end":2624.39},{"text":"goods","start":2624.39,"end":2624.71},{"text":"in","start":2624.79,"end":2624.91},{"text":"merchandise","start":2624.91,"end":2625.59},{"text":"trade.","start":2625.59,"end":2626.07}]},{"text":"If we look closely at the composition of the creative services trade, you will see that software development and research and development take the lion's share there.","start":2628.99,"end":2643.15,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"If","start":2628.99,"end":2629.07},{"text":"we","start":2629.07,"end":2629.19},{"text":"look","start":2629.19,"end":2629.55},{"text":"closely","start":2629.55,"end":2630.31},{"text":"at","start":2630.55,"end":2630.87},{"text":"the","start":2631.19,"end":2631.31},{"text":"composition","start":2631.83,"end":2632.71},{"text":"of","start":2632.71,"end":2632.87},{"text":"the","start":2632.87,"end":2632.95},{"text":"creative","start":2632.95,"end":2633.51},{"text":"services","start":2633.51,"end":2634.07},{"text":"trade,","start":2634.07,"end":2634.55},{"text":"you","start":2634.95,"end":2635.19},{"text":"will","start":2635.19,"end":2635.35},{"text":"see","start":2635.35,"end":2635.67},{"text":"that","start":2635.67,"end":2636.07},{"text":"software","start":2636.55,"end":2637.43},{"text":"development","start":2637.43,"end":2638.15},{"text":"and","start":2638.15,"end":2638.35},{"text":"research","start":2638.35,"end":2638.79},{"text":"and","start":2638.79,"end":2638.95},{"text":"development","start":2638.95,"end":2639.67},{"text":"take","start":2640.71,"end":2640.91},{"text":"the","start":2640.91,"end":2640.99},{"text":"lion's","start":2640.99,"end":2641.63},{"text":"share","start":2641.63,"end":2642.11},{"text":"there.","start":2642.75,"end":2643.15}]},{"text":"So these are the two largest categories accounting for over 72% of global creative services exports in 2024.","start":2643.15,"end":2652.99,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"So","start":2643.15,"end":2643.31},{"text":"these","start":2643.31,"end":2643.63},{"text":"are","start":2643.63,"end":2643.83},{"text":"the","start":2643.83,"end":2643.95},{"text":"two","start":2643.95,"end":2644.15},{"text":"largest","start":2644.15,"end":2644.91},{"text":"categories","start":2645.63,"end":2646.43},{"text":"accounting","start":2646.43,"end":2646.91},{"text":"for","start":2646.91,"end":2647.71},{"text":"over","start":2648.27,"end":2648.59},{"text":"72%","start":2648.91,"end":2648.95},{"text":"of","start":2648.95,"end":2649.03},{"text":"global","start":2649.03,"end":2649.39},{"text":"creative","start":2649.39,"end":2649.95},{"text":"services","start":2649.95,"end":2650.59},{"text":"exports","start":2650.59,"end":2651.23},{"text":"in","start":2651.63,"end":2651.79},{"text":"2024.","start":2651.79,"end":2652.99}]},{"text":"Other categories have also expanded considerably, in particular advertising, market research, and architecture nearly quadrupled between 2010 and 2024.","start":2653.87,"end":2666.59,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."}],"words":[{"text":"Other","start":2653.87,"end":2654.19},{"text":"categories","start":2654.19,"end":2654.91},{"text":"have","start":2654.91,"end":2655.07},{"text":"also","start":2655.07,"end":2655.39},{"text":"expanded","start":2655.39,"end":2656.11},{"text":"considerably,","start":2656.47,"end":2657.55},{"text":"in","start":2658.23,"end":2658.35},{"text":"particular","start":2658.35,"end":2659.31},{"text":"advertising,","start":2659.31,"end":2660.27},{"text":"market","start":2660.27,"end":2660.75},{"text":"research,","start":2660.75,"end":2661.31},{"text":"and","start":2661.31,"end":2661.55},{"text":"architecture","start":2661.55,"end":2662.35},{"text":"nearly","start":2662.35,"end":2662.71},{"text":"quadrupled","start":2662.71,"end":2663.55},{"text":"between","start":2663.55,"end":2663.91},{"text":"2010","start":2663.91,"end":2664.91},{"text":"and","start":2665.31,"end":2665.51},{"text":"2024.","start":2665.63,"end":2666.59}]},{"text":"At the same time, cultural, recreational, and heritage services account for a much smaller share of recorded exports, although their contribution is maybe considerably larger to the domestic economies.","start":2667.75,"end":2684.43,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"At","start":2667.75,"end":2667.79},{"text":"the","start":2667.79,"end":2667.91},{"text":"same","start":2667.91,"end":2668.27},{"text":"time,","start":2668.27,"end":2668.67},{"text":"cultural,","start":2668.75,"end":2669.55},{"text":"recreational,","start":2669.63,"end":2670.67},{"text":"and","start":2670.67,"end":2671.07},{"text":"heritage","start":2671.23,"end":2671.87},{"text":"services","start":2671.87,"end":2672.67},{"text":"account","start":2673.19,"end":2673.71},{"text":"for","start":2673.71,"end":2673.83},{"text":"a","start":2673.83,"end":2673.87},{"text":"much","start":2673.87,"end":2674.27},{"text":"smaller","start":2674.27,"end":2674.91},{"text":"share","start":2674.91,"end":2675.31},{"text":"of","start":2676.43,"end":2676.55},{"text":"recorded","start":2676.55,"end":2677.15},{"text":"exports,","start":2677.15,"end":2677.71},{"text":"although","start":2678.15,"end":2678.51},{"text":"their","start":2678.51,"end":2678.75},{"text":"contribution","start":2678.75,"end":2679.71},{"text":"is","start":2680.03,"end":2680.27},{"text":"maybe","start":2681.07,"end":2681.55},{"text":"considerably","start":2681.55,"end":2682.27},{"text":"larger","start":2682.27,"end":2682.75},{"text":"to","start":2682.75,"end":2682.91},{"text":"the","start":2682.91,"end":2683.07},{"text":"domestic","start":2683.07,"end":2683.67},{"text":"economies.","start":2683.67,"end":2684.43}]},{"text":"Now, it's very interesting to note that in Azerbaijan, cultural, recreational, and heritage services exports reached $108 million in 2024, while imports amounted to $31 million, resulting in a trade surplus of 77 million US dollars.","start":2686.03,"end":2708.07,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. 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Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."}],"words":[{"text":"So","start":2710.95,"end":2711.43},{"text":"while","start":2711.75,"end":2712.23},{"text":"the","start":2712.23,"end":2712.31},{"text":"creative","start":2712.31,"end":2712.83},{"text":"economy","start":2712.83,"end":2713.43},{"text":"is","start":2713.43,"end":2713.67},{"text":"growing","start":2713.67,"end":2714.31},{"text":"globally,","start":2714.47,"end":2715.27},{"text":"participation","start":2715.35,"end":2716.55},{"text":"remains","start":2716.87,"end":2717.43},{"text":"very","start":2717.43,"end":2717.75},{"text":"uneven.","start":2717.83,"end":2718.63}]},{"text":"In 2024.","start":2719.83,"end":2721.35,"topics":[],"words":[{"text":"In","start":2719.83,"end":2719.99},{"text":"2024.","start":2719.99,"end":2721.35}]},{"text":"As you will see on the screen, just 10 economies represent over 37, 73% of creative services exports.","start":2721.91,"end":2731.99,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."}],"words":[{"text":"As","start":2721.91,"end":2721.99},{"text":"you","start":2721.99,"end":2722.11},{"text":"will","start":2722.11,"end":2722.23},{"text":"see","start":2722.23,"end":2722.47},{"text":"on","start":2722.47,"end":2722.55},{"text":"the","start":2722.55,"end":2722.71},{"text":"screen,","start":2722.71,"end":2723.19},{"text":"just","start":2723.19,"end":2723.63},{"text":"10","start":2723.63,"end":2723.99},{"text":"economies","start":2723.99,"end":2724.87},{"text":"represent","start":2724.87,"end":2725.59},{"text":"over","start":2725.59,"end":2726.07},{"text":"37,","start":2728.03,"end":2728.87},{"text":"73%","start":2729.35,"end":2729.39},{"text":"of","start":2729.43,"end":2729.63},{"text":"creative","start":2729.63,"end":2730.23},{"text":"services","start":2730.47,"end":2731.11},{"text":"exports.","start":2731.11,"end":2731.99}]},{"text":"Even more notably, the top five export quarters from the developing world make up only 16% of the global creative services exports.","start":2732.71,"end":2744.15,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. 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Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."}],"words":[{"text":"contributed","start":2749.35,"end":2749.95},{"text":"less","start":2749.95,"end":2750.35},{"text":"than","start":2750.35,"end":2750.67},{"text":"0.1%","start":2754.35,"end":2754.39},{"text":"of","start":2754.43,"end":2754.67},{"text":"the","start":2754.67,"end":2754.79},{"text":"global","start":2754.91,"end":2755.39},{"text":"creative","start":2755.39,"end":2755.87},{"text":"services","start":2755.87,"end":2756.51},{"text":"exports","start":2756.51,"end":2757.03},{"text":"and","start":2757.03,"end":2757.19},{"text":"imports.","start":2757.19,"end":2757.87}]},{"text":"This limited participation points to the challenges faced by many smaller and vulnerable economies in accessing global creative markets.","start":2758.43,"end":2772.19,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."}],"words":[{"text":"This","start":2758.43,"end":2758.67},{"text":"limited","start":2758.67,"end":2759.95},{"text":"participation","start":2760.43,"end":2761.63},{"text":"points","start":2762.11,"end":2762.59},{"text":"to","start":2762.59,"end":2762.75},{"text":"the","start":2762.75,"end":2762.91},{"text":"challenges","start":2762.91,"end":2763.71},{"text":"faced","start":2763.79,"end":2764.19},{"text":"by","start":2764.19,"end":2764.35},{"text":"many","start":2764.35,"end":2764.67},{"text":"smaller","start":2764.67,"end":2765.31},{"text":"and","start":2765.31,"end":2765.51},{"text":"vulnerable","start":2765.51,"end":2766.07},{"text":"economies","start":2766.07,"end":2766.83},{"text":"in","start":2767.95,"end":2768.27},{"text":"accessing","start":2769.31,"end":2770.03},{"text":"global","start":2770.03,"end":2770.87},{"text":"creative","start":2771.23,"end":2771.67},{"text":"markets.","start":2771.67,"end":2772.19}]},{"text":"So some of the The barriers that UNCTAD has identified include limited digital connectivity, skills, access to finance, and last but not least, having reliable data.","start":2773.79,"end":2786.95,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."},{"key":"creative-industry-financing","label":"Creative Industry Financing","description":"Discussion addressed access to capital, investment readiness, and the risks associated with financing creative ventures. Proposed approaches included government-backed investment funds and shared production infrastructure that lowers costs without governments directly selecting projects."},{"key":"creative-ecosystem-governance","label":"Creative Ecosystem Governance","description":"Speakers examined how governments can enable market-led creative industries through regulation, infrastructure, skills development, and support for incubators and other ecosystem institutions. International networks were also emphasized as essential to scaling creative businesses."}],"words":[{"text":"So","start":2773.79,"end":2773.95},{"text":"some","start":2773.95,"end":2774.19},{"text":"of","start":2774.19,"end":2774.31},{"text":"the","start":2774.31,"end":2774.43},{"text":"The","start":2774.91,"end":2774.95},{"text":"barriers","start":2774.95,"end":2775.43},{"text":"that","start":2775.43,"end":2775.75},{"text":"UNCTAD","start":2775.75,"end":2776.15},{"text":"has","start":2776.15,"end":2776.27},{"text":"identified","start":2776.55,"end":2777.35},{"text":"include","start":2777.35,"end":2777.83},{"text":"limited","start":2777.83,"end":2778.47},{"text":"digital","start":2778.55,"end":2779.11},{"text":"connectivity,","start":2779.11,"end":2780.23},{"text":"skills,","start":2780.79,"end":2781.51},{"text":"access","start":2781.91,"end":2782.39},{"text":"to","start":2782.39,"end":2782.55},{"text":"finance,","start":2782.55,"end":2783.07},{"text":"and","start":2783.91,"end":2784.15},{"text":"last","start":2784.15,"end":2784.43},{"text":"but","start":2784.43,"end":2784.63},{"text":"not","start":2784.63,"end":2784.79},{"text":"least,","start":2784.79,"end":2785.27},{"text":"having","start":2785.27,"end":2785.59},{"text":"reliable","start":2785.59,"end":2786.39},{"text":"data.","start":2786.39,"end":2786.95}]},{"text":"As you know, that services is largely intangible, so oftentimes their economic values are underestimated.","start":2787.23,"end":2795.75,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"As","start":2787.23,"end":2787.35},{"text":"you","start":2787.35,"end":2787.43},{"text":"know,","start":2787.43,"end":2787.67},{"text":"that","start":2787.67,"end":2787.83},{"text":"services","start":2787.83,"end":2788.63},{"text":"is","start":2788.63,"end":2788.79},{"text":"largely","start":2788.79,"end":2789.43},{"text":"intangible,","start":2789.43,"end":2790.39},{"text":"so","start":2790.79,"end":2791.11},{"text":"oftentimes","start":2791.11,"end":2792.07},{"text":"their","start":2792.39,"end":2792.87},{"text":"economic","start":2793.23,"end":2793.75},{"text":"values","start":2793.75,"end":2794.23},{"text":"are","start":2794.23,"end":2794.43},{"text":"underestimated.","start":2794.43,"end":2795.75}]},{"text":"So among only around 25% of developing countries actually have sufficiently disaggregated data to analyze the real impact of services to the economy.","start":2796.67,"end":2811.31,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"So","start":2796.67,"end":2796.75},{"text":"among","start":2796.83,"end":2797.23},{"text":"only","start":2798.03,"end":2798.43},{"text":"around","start":2799.15,"end":2800.31},{"text":"25%","start":2800.31,"end":2800.35},{"text":"of","start":2800.35,"end":2800.51},{"text":"developing","start":2800.51,"end":2801.07},{"text":"countries","start":2801.07,"end":2801.71},{"text":"actually","start":2802.11,"end":2802.75},{"text":"have","start":2803.71,"end":2804.11},{"text":"sufficiently","start":2804.11,"end":2804.91},{"text":"disaggregated","start":2804.91,"end":2806.03},{"text":"data","start":2806.03,"end":2806.55},{"text":"to","start":2806.55,"end":2806.63},{"text":"analyze","start":2806.63,"end":2807.15},{"text":"the","start":2807.15,"end":2807.27},{"text":"real","start":2807.31,"end":2807.55},{"text":"impact","start":2807.55,"end":2808.27},{"text":"of","start":2808.27,"end":2808.51},{"text":"services","start":2809.47,"end":2810.11},{"text":"to","start":2810.19,"end":2810.43},{"text":"the","start":2810.59,"end":2810.71},{"text":"economy.","start":2810.71,"end":2811.31}]},{"text":"For LDCs and the SIDS, this coverage is even lower.","start":2811.87,"end":2815.15,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"For","start":2811.87,"end":2812.11},{"text":"LDCs","start":2812.19,"end":2812.87},{"text":"and","start":2812.87,"end":2813.03},{"text":"the","start":2813.03,"end":2813.11},{"text":"SIDS,","start":2813.11,"end":2813.47},{"text":"this","start":2813.47,"end":2813.71},{"text":"coverage","start":2813.71,"end":2814.19},{"text":"is","start":2814.19,"end":2814.35},{"text":"even","start":2814.35,"end":2814.67},{"text":"lower.","start":2814.67,"end":2815.15}]},{"text":"Without reliable data, it's very difficult to design effective policies and to attract investment or to promote cultural exports.","start":2815.47,"end":2824.47,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"Without","start":2815.47,"end":2815.95},{"text":"reliable","start":2815.95,"end":2816.67},{"text":"data,","start":2816.67,"end":2817.15},{"text":"it's","start":2817.15,"end":2817.39},{"text":"very","start":2817.43,"end":2817.71},{"text":"difficult","start":2817.71,"end":2818.39},{"text":"to","start":2818.39,"end":2818.51},{"text":"design","start":2818.51,"end":2819.07},{"text":"effective","start":2819.15,"end":2819.67},{"text":"policies","start":2819.67,"end":2820.51},{"text":"and","start":2820.99,"end":2821.19},{"text":"to","start":2821.19,"end":2821.27},{"text":"attract","start":2821.27,"end":2821.71},{"text":"investment","start":2821.71,"end":2822.51},{"text":"or","start":2822.51,"end":2822.67},{"text":"to","start":2822.67,"end":2822.83},{"text":"promote","start":2822.83,"end":2823.39},{"text":"cultural","start":2823.39,"end":2823.87},{"text":"exports.","start":2823.87,"end":2824.47}]},{"text":"So UNTV works At UNCTAD, we aim to address some of these gaps, and we support national statistics offices and promote the harmonization of frameworks to measure the creative economy.","start":2824.47,"end":2841.43,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"So","start":2824.47,"end":2824.55},{"text":"UNTV","start":2825.15,"end":2825.79},{"text":"works","start":2825.79,"end":2826.07},{"text":"At","start":2826.79,"end":2827.11},{"text":"UNCTAD,","start":2827.11,"end":2827.51},{"text":"we","start":2827.51,"end":2827.75},{"text":"aim","start":2829.35,"end":2829.75},{"text":"to","start":2829.75,"end":2829.87},{"text":"address","start":2829.87,"end":2830.47},{"text":"some","start":2830.71,"end":2830.95},{"text":"of","start":2830.95,"end":2831.03},{"text":"these","start":2831.03,"end":2831.35},{"text":"gaps,","start":2831.35,"end":2831.83},{"text":"and","start":2831.83,"end":2831.99},{"text":"we","start":2831.99,"end":2832.15},{"text":"support","start":2832.15,"end":2832.79},{"text":"national","start":2832.79,"end":2833.35},{"text":"statistics","start":2833.35,"end":2834.07},{"text":"offices","start":2834.07,"end":2834.79},{"text":"and","start":2835.23,"end":2835.35},{"text":"promote","start":2835.35,"end":2835.87},{"text":"the","start":2835.87,"end":2835.99},{"text":"harmonization","start":2835.99,"end":2837.19},{"text":"of","start":2837.79,"end":2837.91},{"text":"frameworks","start":2838.23,"end":2838.87},{"text":"to","start":2839.35,"end":2839.47},{"text":"measure","start":2839.47,"end":2840.07},{"text":"the","start":2840.15,"end":2840.27},{"text":"creative","start":2840.27,"end":2840.75},{"text":"economy.","start":2840.75,"end":2841.43}]},{"text":"And we also work, for example, currently with countries to improve the collection and use of trade in services statistics, including those related to creative economy.","start":2841.99,"end":2853.35,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"And","start":2841.99,"end":2842.31},{"text":"we","start":2842.31,"end":2842.63},{"text":"also","start":2842.63,"end":2843.03},{"text":"work,","start":2843.03,"end":2843.35},{"text":"for","start":2843.35,"end":2843.47},{"text":"example,","start":2843.47,"end":2843.91},{"text":"currently","start":2843.91,"end":2844.71},{"text":"with","start":2844.87,"end":2845.03},{"text":"countries","start":2845.03,"end":2845.67},{"text":"to","start":2845.67,"end":2845.83},{"text":"improve","start":2845.83,"end":2846.39},{"text":"the","start":2846.39,"end":2846.51},{"text":"collection","start":2846.51,"end":2847.11},{"text":"and","start":2847.11,"end":2847.31},{"text":"use","start":2847.31,"end":2847.67},{"text":"of","start":2847.67,"end":2847.91},{"text":"trade","start":2847.91,"end":2848.15},{"text":"in","start":2848.15,"end":2848.31},{"text":"services","start":2848.31,"end":2848.83},{"text":"statistics,","start":2848.83,"end":2849.51},{"text":"including","start":2849.91,"end":2850.55},{"text":"those","start":2851.19,"end":2851.43},{"text":"related","start":2851.43,"end":2851.87},{"text":"to","start":2851.87,"end":2852.07},{"text":"creative","start":2852.07,"end":2852.71},{"text":"economy.","start":2852.75,"end":2853.35}]},{"text":"Let me conclude with three messages.","start":2856.27,"end":2858.59,"topics":[],"words":[{"text":"Let","start":2856.27,"end":2856.35},{"text":"me","start":2856.35,"end":2856.51},{"text":"conclude","start":2856.51,"end":2857.15},{"text":"with","start":2857.15,"end":2857.39},{"text":"three","start":2857.39,"end":2857.87},{"text":"messages.","start":2857.95,"end":2858.59}]},{"text":"First, the creative economy offers opportunities for growth and for diversification, including in developing countries.","start":2858.59,"end":2867.07,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"First,","start":2858.59,"end":2858.95},{"text":"the","start":2858.95,"end":2859.07},{"text":"creative","start":2859.07,"end":2859.47},{"text":"economy","start":2859.47,"end":2860.03},{"text":"offers","start":2860.03,"end":2860.67},{"text":"opportunities","start":2860.91,"end":2861.87},{"text":"for","start":2861.87,"end":2862.03},{"text":"growth","start":2862.03,"end":2862.51},{"text":"and","start":2862.51,"end":2862.67},{"text":"for","start":2862.67,"end":2862.83},{"text":"diversification,","start":2862.83,"end":2864.03},{"text":"including","start":2864.51,"end":2865.23},{"text":"in","start":2865.23,"end":2865.47},{"text":"developing","start":2865.95,"end":2866.51},{"text":"countries.","start":2866.51,"end":2867.07}]},{"text":"Second, turning these potentials into real benefits requires digital infrastructure, skills, access to markets, strong institution, and inclusive policies, to name a few.","start":2867.55,"end":2881.95,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."},{"key":"creative-ecosystem-governance","label":"Creative Ecosystem Governance","description":"Speakers examined how governments can enable market-led creative industries through regulation, infrastructure, skills development, and support for incubators and other ecosystem institutions. International networks were also emphasized as essential to scaling creative businesses."}],"words":[{"text":"Second,","start":2867.55,"end":2867.87},{"text":"turning","start":2868.27,"end":2868.83},{"text":"these","start":2868.83,"end":2869.31},{"text":"potentials","start":2869.71,"end":2870.59},{"text":"into","start":2870.59,"end":2870.99},{"text":"real","start":2870.99,"end":2871.55},{"text":"benefits","start":2872.59,"end":2873.39},{"text":"requires","start":2873.47,"end":2874.19},{"text":"digital","start":2874.19,"end":2874.67},{"text":"infrastructure,","start":2874.67,"end":2875.79},{"text":"skills,","start":2876.11,"end":2876.75},{"text":"access","start":2877.15,"end":2877.63},{"text":"to","start":2877.63,"end":2877.71},{"text":"markets,","start":2877.71,"end":2878.39},{"text":"strong","start":2878.39,"end":2878.67},{"text":"institution,","start":2878.67,"end":2879.55},{"text":"and","start":2879.55,"end":2879.79},{"text":"inclusive","start":2879.79,"end":2880.31},{"text":"policies,","start":2880.31,"end":2880.95},{"text":"to","start":2881.07,"end":2881.23},{"text":"name","start":2881.23,"end":2881.51},{"text":"a","start":2881.51,"end":2881.55},{"text":"few.","start":2881.55,"end":2881.95}]},{"text":"And third, good data are essential for making good policies.","start":2882.55,"end":2887.27,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."}],"words":[{"text":"And","start":2882.55,"end":2882.75},{"text":"third,","start":2882.75,"end":2883.11},{"text":"good","start":2883.27,"end":2883.55},{"text":"data","start":2883.55,"end":2884.07},{"text":"are","start":2884.07,"end":2884.31},{"text":"essential","start":2884.35,"end":2885.03},{"text":"for","start":2885.03,"end":2885.35},{"text":"making","start":2885.35,"end":2885.75},{"text":"good","start":2885.75,"end":2886.07},{"text":"policies.","start":2886.55,"end":2887.27}]},{"text":"UNTAD is committed to working with countries and partners to improve measurement and evidence-based policy making.","start":2887.59,"end":2896.31,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. 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why?","start":3000.75,"end":3004.83,"topics":[],"words":[{"text":"So","start":3000.75,"end":3001.07},{"text":"the","start":3001.07,"end":3001.23},{"text":"question","start":3001.23,"end":3001.71},{"text":"I","start":3001.71,"end":3001.95},{"text":"always","start":3002.11,"end":3002.51},{"text":"like","start":3002.51,"end":3002.71},{"text":"to","start":3002.71,"end":3002.87},{"text":"think","start":3002.87,"end":3003.11},{"text":"about","start":3003.11,"end":3003.39},{"text":"here","start":3003.39,"end":3003.79},{"text":"is,","start":3003.79,"end":3004.11},{"text":"why?","start":3004.27,"end":3004.83}]},{"text":"Are the barriers for economies, clearly Azerbaijan is saying, we don't see the barriers, we're gonna capture this, an opportunity here.","start":3005.71,"end":3014.59,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and 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Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."}],"words":[{"text":"But","start":3014.99,"end":3015.15},{"text":"what","start":3015.15,"end":3015.39},{"text":"are","start":3015.39,"end":3015.47},{"text":"the","start":3015.47,"end":3015.59},{"text":"biggest","start":3015.59,"end":3015.95},{"text":"barriers","start":3015.95,"end":3016.59},{"text":"for","start":3016.59,"end":3016.75},{"text":"countries","start":3016.75,"end":3017.55},{"text":"entering","start":3018.51,"end":3019.07},{"text":"into","start":3019.07,"end":3019.47},{"text":"this","start":3019.47,"end":3019.79},{"text":"market?","start":3019.87,"end":3020.51}]},{"text":"Do you have any thoughts on that?","start":3021.43,"end":3022.79,"topics":[],"words":[{"text":"Do","start":3021.43,"end":3021.51},{"text":"you","start":3021.51,"end":3021.59},{"text":"have","start":3021.59,"end":3021.71},{"text":"any","start":3021.71,"end":3021.87},{"text":"thoughts","start":3022.15,"end":3022.43},{"text":"on","start":3022.43,"end":3022.55},{"text":"that?","start":3022.55,"end":3022.79}]},{"text":"What are the big reasons that we've got just a few countries rather than more widely across the world?","start":3022.79,"end":3028.55,"topics":[{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. 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think it depends on the different states because some of their states are just starting the real policy making in that field.","start":3137.99,"end":3148.63,"topics":[{"key":"creative-ecosystem-governance","label":"Creative Ecosystem Governance","description":"Speakers examined how governments can enable market-led creative industries through regulation, infrastructure, skills development, and support for incubators and other ecosystem institutions. 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Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"For","start":3150.27,"end":3150.75},{"text":"us","start":3150.95,"end":3151.39},{"text":"and","start":3151.39,"end":3151.79},{"text":"for","start":3151.79,"end":3151.91},{"text":"the","start":3151.91,"end":3152.03},{"text":"countries","start":3152.03,"end":3152.51},{"text":"in","start":3152.51,"end":3152.75},{"text":"the","start":3152.75,"end":3152.91},{"text":"region,","start":3152.91,"end":3153.63},{"text":"I","start":3153.63,"end":3153.87},{"text":"think","start":3153.87,"end":3154.27},{"text":"this","start":3154.35,"end":3154.63},{"text":"is","start":3154.63,"end":3154.71},{"text":"a","start":3154.71,"end":3154.75},{"text":"great","start":3154.75,"end":3155.03},{"text":"opportunity,","start":3155.03,"end":3155.79},{"text":"especially","start":3156.39,"end":3157.15},{"text":"for","start":3157.15,"end":3157.39},{"text":"the","start":3157.39,"end":3157.59},{"text":"oil","start":3159.39,"end":3159.63},{"text":"economies","start":3159.63,"end":3160.27},{"text":"countries,","start":3160.67,"end":3161.23},{"text":"because","start":3161.47,"end":3162.03},{"text":"the","start":3163.39,"end":3163.51},{"text":"creative","start":3163.51,"end":3163.95},{"text":"industries","start":3163.95,"end":3164.67},{"text":"is","start":3164.75,"end":3165.15},{"text":"one","start":3165.15,"end":3165.39},{"text":"more","start":3165.39,"end":3165.87},{"text":"opportunity.","start":3166.47,"end":3167.31}]},{"text":"This is the resource that can make the game rules changer in that field.","start":3167.31,"end":3175.51,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"This","start":3167.31,"end":3167.55},{"text":"is","start":3167.55,"end":3167.87},{"text":"the","start":3168.99,"end":3169.19},{"text":"resource","start":3169.19,"end":3169.79},{"text":"that","start":3169.79,"end":3170.03},{"text":"can","start":3170.03,"end":3170.51},{"text":"make","start":3171.71,"end":3172.03},{"text":"the","start":3172.91,"end":3172.99},{"text":"game","start":3172.99,"end":3173.39},{"text":"rules","start":3173.39,"end":3173.71},{"text":"changer","start":3173.71,"end":3174.35},{"text":"in","start":3174.79,"end":3174.91},{"text":"that","start":3174.91,"end":3175.15},{"text":"field.","start":3175.15,"end":3175.51}]},{"text":"And if we take into consideration that we should move locally, that means global trends, but with a local approach for production processes, and of course the global aiming for the export of all the goods and services that can be created.","start":3175.51,"end":3202.91,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. 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Examples emphasized combining tradition with innovation and enabling countries to represent their own cultures to global audiences."}],"words":[{"text":"And","start":3175.51,"end":3175.87},{"text":"if","start":3178.07,"end":3178.19},{"text":"we","start":3178.19,"end":3178.59},{"text":"take","start":3179.31,"end":3179.55},{"text":"into","start":3179.55,"end":3179.79},{"text":"consideration","start":3179.79,"end":3180.59},{"text":"that","start":3180.59,"end":3181.07},{"text":"we","start":3182.19,"end":3182.43},{"text":"should","start":3182.43,"end":3182.75},{"text":"move","start":3182.91,"end":3183.23},{"text":"locally,","start":3183.79,"end":3184.51},{"text":"that","start":3185.31,"end":3185.55},{"text":"means","start":3185.55,"end":3185.95},{"text":"global","start":3187.27,"end":3187.87},{"text":"trends,","start":3188.03,"end":3188.75},{"text":"but","start":3188.91,"end":3189.23},{"text":"with","start":3189.39,"end":3189.71},{"text":"a","start":3190.59,"end":3190.63},{"text":"local","start":3190.83,"end":3191.31},{"text":"approach","start":3191.31,"end":3191.87},{"text":"for","start":3191.87,"end":3192.27},{"text":"production","start":3192.27,"end":3192.99},{"text":"processes,","start":3193.03,"end":3193.79},{"text":"and","start":3194.15,"end":3194.35},{"text":"of","start":3194.35,"end":3194.43},{"text":"course","start":3194.43,"end":3194.59},{"text":"the","start":3194.59,"end":3194.71},{"text":"global","start":3194.71,"end":3195.31},{"text":"aiming","start":3196.91,"end":3197.39},{"text":"for","start":3197.95,"end":3198.35},{"text":"the","start":3198.35,"end":3198.47},{"text":"export","start":3199.15,"end":3199.63},{"text":"of","start":3200.15,"end":3200.27},{"text":"all","start":3200.31,"end":3200.51},{"text":"the","start":3200.51,"end":3200.63},{"text":"goods","start":3200.91,"end":3201.31},{"text":"and","start":3201.31,"end":3201.47},{"text":"services","start":3201.47,"end":3201.95},{"text":"that","start":3201.95,"end":3202.19},{"text":"can","start":3202.19,"end":3202.35},{"text":"be","start":3202.35,"end":3202.43},{"text":"created.","start":3202.43,"end":3202.91}]},{"text":"Also, the opportunity in the creative industries is also not only on the form, because due to the form, the channels of these for these goods, such like the digital channels, streaming platforms, e-commerce system, also the make sense in that field is doing by the content, and the content is created locally, especially In such countries as Azerbaijan, Kazakhstan, other Turkey, Orient countries, we have a lot of things that can be provided to the world.","start":3203.71,"end":3238.99,"topics":[{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. 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Speakers explored how digital connectivity and distribution channels enable locally produced content to reach international audiences."},{"key":"inclusive-market-access","label":"Inclusive Market Access","description":"Creative trade and entrepreneurial investment remain concentrated in a limited number of economies, leaving smaller and developing markets with fewer opportunities. 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And I want to thank you for that.","start":3430.59,"end":3432.43,"topics":[],"words":[{"text":"Right.","start":3430.59,"end":3430.75},{"text":"And","start":3431.23,"end":3431.47},{"text":"I","start":3431.47,"end":3431.51},{"text":"want","start":3431.51,"end":3431.67},{"text":"to","start":3431.67,"end":3431.75},{"text":"thank","start":3431.75,"end":3431.99},{"text":"you","start":3431.99,"end":3432.07},{"text":"for","start":3432.07,"end":3432.23},{"text":"that.","start":3432.23,"end":3432.43}]},{"text":"I want to share a little bit about a debate that we had in the working group yesterday was around the role of government.","start":3432.43,"end":3438.59,"topics":[],"words":[{"text":"I","start":3432.43,"end":3432.55},{"text":"want","start":3432.55,"end":3432.91},{"text":"to","start":3432.91,"end":3432.99},{"text":"share","start":3433.67,"end":3434.07},{"text":"a","start":3434.07,"end":3434.11},{"text":"little","start":3434.11,"end":3434.31},{"text":"bit","start":3434.31,"end":3434.51},{"text":"about","start":3434.51,"end":3434.75},{"text":"a","start":3434.75,"end":3434.79},{"text":"debate","start":3434.79,"end":3435.23},{"text":"that","start":3435.23,"end":3435.35},{"text":"we","start":3435.35,"end":3435.47},{"text":"had","start":3435.47,"end":3435.63},{"text":"in","start":3435.63,"end":3435.71},{"text":"the","start":3435.71,"end":3435.79},{"text":"working","start":3435.79,"end":3436.15},{"text":"group","start":3436.15,"end":3436.43},{"text":"yesterday","start":3436.43,"end":3436.95},{"text":"was","start":3437.03,"end":3437.27},{"text":"around","start":3437.27,"end":3437.63},{"text":"the","start":3437.63,"end":3437.71},{"text":"role","start":3437.71,"end":3437.95},{"text":"of","start":3437.95,"end":3438.07},{"text":"government.","start":3438.07,"end":3438.59}]},{"text":"And I think it's very important for those people that have not grown up in a society that was predominantly very much led by the public sector.","start":3438.63,"end":3449.51,"topics":[],"words":[{"text":"And","start":3438.63,"end":3438.87},{"text":"I","start":3438.87,"end":3438.95},{"text":"think","start":3438.95,"end":3439.15},{"text":"it's","start":3439.15,"end":3439.43},{"text":"very","start":3439.43,"end":3439.99},{"text":"important","start":3440.31,"end":3440.91},{"text":"for","start":3440.95,"end":3441.07},{"text":"those","start":3441.07,"end":3441.35},{"text":"people","start":3441.35,"end":3441.83},{"text":"that","start":3442.23,"end":3442.39},{"text":"have","start":3442.39,"end":3442.55},{"text":"not","start":3442.55,"end":3442.87},{"text":"grown","start":3442.87,"end":3443.23},{"text":"up","start":3443.23,"end":3443.43},{"text":"in","start":3443.43,"end":3443.75},{"text":"a","start":3443.91,"end":3443.95},{"text":"society","start":3443.95,"end":3444.55},{"text":"that","start":3444.55,"end":3444.79},{"text":"was","start":3444.79,"end":3445.11},{"text":"predominantly","start":3445.11,"end":3446.07},{"text":"very","start":3447.27,"end":3447.51},{"text":"much","start":3447.51,"end":3447.75},{"text":"led","start":3447.83,"end":3448.23},{"text":"by","start":3448.23,"end":3448.39},{"text":"the","start":3448.39,"end":3448.55},{"text":"public","start":3448.55,"end":3448.95},{"text":"sector.","start":3448.95,"end":3449.51}]},{"text":"That is a very hard transition to make, the one you're discussing, one where we have to begin to trust the private sector for taking the initiative in more areas.","start":3450.87,"end":3460.79,"topics":[{"key":"creative-ecosystem-governance","label":"Creative Ecosystem Governance","description":"Speakers examined how governments can enable market-led creative industries through regulation, infrastructure, skills development, and support for incubators and other ecosystem institutions. 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tell us a little bit about your background, but also tell us a little bit about what you're thoughts are on the financing part of the creative 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you very much, Jonathan.","start":3556.07,"end":3558.23,"topics":[],"words":[{"text":"Thank","start":3556.07,"end":3556.31},{"text":"you","start":3556.31,"end":3556.39},{"text":"very","start":3557.03,"end":3557.19},{"text":"much,","start":3557.19,"end":3557.43},{"text":"Jonathan.","start":3557.67,"end":3558.23}]},{"text":"First of all, I'd like to say thanks to the organizers of this 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Azerbaijan.","start":3562.43,"end":3564.71,"topics":[],"words":[{"text":"It's","start":3562.43,"end":3562.71},{"text":"great","start":3562.71,"end":3562.95},{"text":"to","start":3562.95,"end":3563.03},{"text":"be","start":3563.03,"end":3563.15},{"text":"back","start":3563.15,"end":3563.43},{"text":"to","start":3563.59,"end":3563.75},{"text":"Baku,","start":3563.75,"end":3564.03},{"text":"Azerbaijan.","start":3564.03,"end":3564.71}]},{"text":"So last time I was here, it was two and a half months ago, and we were shooting the movie with Mr. Jackie Chan, The Armor of God 4: Ultimatum, actually in this very building, on top of the 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you remember, there was lots of videos about it.","start":3576.55,"end":3580.39,"topics":[],"words":[{"text":"If","start":3576.55,"end":3576.63},{"text":"you","start":3576.95,"end":3577.03},{"text":"remember,","start":3577.03,"end":3577.43},{"text":"there","start":3577.43,"end":3577.59},{"text":"was","start":3577.59,"end":3577.75},{"text":"lots","start":3577.83,"end":3578.11},{"text":"of","start":3578.11,"end":3578.23},{"text":"videos","start":3579.63,"end":3579.87},{"text":"about","start":3579.87,"end":3580.23},{"text":"it.","start":3580.23,"end":3580.39}]},{"text":"And so My background, I come from the both private sector, but I also spent 10 years in the public sector, building what is called now Astana International Financial Center, about for 10 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just to reflect on the discussions, maybe I'll just make a few points.","start":3595.35,"end":3600.23,"topics":[],"words":[{"text":"And","start":3595.35,"end":3595.67},{"text":"just","start":3596.47,"end":3596.71},{"text":"to","start":3596.71,"end":3596.79},{"text":"reflect","start":3596.79,"end":3597.19},{"text":"on","start":3597.19,"end":3597.35},{"text":"the","start":3597.35,"end":3597.47},{"text":"discussions,","start":3597.99,"end":3598.63},{"text":"maybe","start":3598.63,"end":3598.79},{"text":"I'll","start":3598.79,"end":3599.03},{"text":"just","start":3599.03,"end":3599.23},{"text":"make","start":3599.23,"end":3599.59},{"text":"a","start":3599.59,"end":3599.63},{"text":"few","start":3599.63,"end":3599.83},{"text":"points.","start":3599.83,"end":3600.23}]},{"text":"First of all, regarding the creative industries and why we founded our fund and why are we financing it.","start":3600.23,"end":3607.19,"topics":[{"key":"creative-industry-financing","label":"Creative Industry 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International networks were also emphasized as essential to scaling creative businesses."}],"words":[{"text":"So","start":3741.75,"end":3741.99},{"text":"I","start":3741.99,"end":3742.07},{"text":"think","start":3742.07,"end":3742.39},{"text":"we're","start":3742.39,"end":3742.59},{"text":"at","start":3742.59,"end":3742.67},{"text":"the","start":3742.67,"end":3742.75},{"text":"stage","start":3742.75,"end":3743.07},{"text":"where","start":3743.07,"end":3743.27},{"text":"each","start":3743.35,"end":3743.51},{"text":"country,","start":3743.51,"end":3743.99},{"text":"including","start":3744.03,"end":3744.43},{"text":"Azerbaijan,","start":3744.43,"end":3745.03},{"text":"from","start":3745.03,"end":3745.19},{"text":"part","start":3745.19,"end":3745.43},{"text":"of","start":3745.43,"end":3745.51},{"text":"the","start":3745.51,"end":3745.59},{"text":"region","start":3745.59,"end":3745.91},{"text":"in","start":3745.91,"end":3745.99},{"text":"each","start":3746.11,"end":3746.39},{"text":"smaller","start":3746.55,"end":3746.87},{"text":"country,","start":3746.87,"end":3747.31},{"text":"including","start":3747.31,"end":3747.67},{"text":"the","start":3747.67,"end":3747.79},{"text":"Middle","start":3747.79,"end":3748.07},{"text":"East","start":3748.07,"end":3748.19},{"text":"nowadays,","start":3748.19,"end":3748.43},{"text":"there's","start":3748.43,"end":3748.71},{"text":"a","start":3748.71,"end":3748.79},{"text":"big","start":3748.79,"end":3748.95},{"text":"trend.","start":3748.95,"end":3749.23}]},{"text":"Everybody wanted to start developing their creative industries so that they can have actually a voice in this new forming world.","start":3749.67,"end":3757.23,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. 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not sure how it occurred, but Korea has figured out how to create cultural phenomenons.","start":5248.79,"end":5254.47,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. 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So we're going to hear some final comments to wrap up our panel.","start":5383.43,"end":5387.55,"topics":[],"words":[{"text":"Well,","start":5383.43,"end":5383.51},{"text":"thank","start":5383.51,"end":5383.75},{"text":"you","start":5383.75,"end":5383.83},{"text":"very","start":5383.83,"end":5384.03},{"text":"much,","start":5384.03,"end":5384.23},{"text":"Ade.","start":5384.23,"end":5384.43},{"text":"So","start":5384.43,"end":5384.67},{"text":"we're","start":5384.67,"end":5384.83},{"text":"going","start":5384.83,"end":5384.99},{"text":"to","start":5384.99,"end":5385.07},{"text":"hear","start":5385.07,"end":5385.35},{"text":"some","start":5385.35,"end":5385.63},{"text":"final","start":5385.63,"end":5386.03},{"text":"comments","start":5386.03,"end":5386.51},{"text":"to","start":5386.51,"end":5386.63},{"text":"wrap","start":5386.63,"end":5386.99},{"text":"up","start":5386.99,"end":5387.07},{"text":"our","start":5387.07,"end":5387.15},{"text":"panel.","start":5387.15,"end":5387.55}]},{"text":"I want to give you all a chance.","start":5387.55,"end":5388.75,"topics":[],"words":[{"text":"I","start":5387.55,"end":5387.63},{"text":"want","start":5387.63,"end":5387.79},{"text":"to","start":5387.79,"end":5387.87},{"text":"give","start":5387.87,"end":5388.03},{"text":"you","start":5388.03,"end":5388.11},{"text":"all","start":5388.11,"end":5388.31},{"text":"a","start":5388.31,"end":5388.35},{"text":"chance.","start":5388.35,"end":5388.75}]},{"text":"I guess, Manuela, can we start with you?","start":5391.31,"end":5394.35,"topics":[],"words":[{"text":"I","start":5391.31,"end":5391.63},{"text":"guess,","start":5391.63,"end":5391.87},{"text":"Manuela,","start":5392.59,"end":5392.95},{"text":"can","start":5392.95,"end":5393.07},{"text":"we","start":5393.07,"end":5393.15},{"text":"start","start":5393.15,"end":5393.55},{"text":"with","start":5393.87,"end":5394.11},{"text":"you?","start":5394.11,"end":5394.35}]},{"text":"Just to give us your final message to all of us as we look to leverage creativity and culture for economic value creation around the world.","start":5394.51,"end":5407.15,"topics":[{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."}],"words":[{"text":"Just","start":5394.51,"end":5394.79},{"text":"to","start":5394.79,"end":5394.87},{"text":"give","start":5394.87,"end":5395.07},{"text":"us","start":5395.07,"end":5395.31},{"text":"your","start":5396.59,"end":5397.07},{"text":"final","start":5397.07,"end":5397.47},{"text":"message","start":5397.47,"end":5398.03},{"text":"to","start":5398.03,"end":5398.27},{"text":"all","start":5398.27,"end":5398.47},{"text":"of","start":5398.47,"end":5398.59},{"text":"us","start":5398.59,"end":5398.87},{"text":"as","start":5398.87,"end":5399.07},{"text":"we","start":5399.07,"end":5399.31},{"text":"look","start":5399.31,"end":5399.51},{"text":"to","start":5399.51,"end":5399.75},{"text":"leverage","start":5401.07,"end":5401.95},{"text":"creativity","start":5402.11,"end":5402.91},{"text":"and","start":5402.91,"end":5403.07},{"text":"culture","start":5403.07,"end":5403.71},{"text":"for","start":5404.35,"end":5404.91},{"text":"economic","start":5405.15,"end":5405.67},{"text":"value","start":5405.67,"end":5406.03},{"text":"creation","start":5406.03,"end":5406.51},{"text":"around","start":5406.51,"end":5406.75},{"text":"the","start":5406.75,"end":5406.83},{"text":"world.","start":5406.83,"end":5407.15}]}]}],"speaker":{"affiliation":"GEN","group":null,"function":"Moderator","affiliation_full":"GEN"}},{"statement_number":28,"start":5411.59,"pageUrl":"/fr/asset/k13/k13miu8lei?lang=en&t=1:30:12","paragraphs":[{"sentences":[{"text":"Thank you.","start":5411.59,"end":5411.87,"topics":[],"words":[{"text":"Thank","start":5411.59,"end":5411.79},{"text":"you.","start":5411.79,"end":5411.87}]},{"text":"I think we should, at least I was gathering a few thoughts, we should go from dialogue to concrete opportunities, how to support the growth, international growth of creative industries.","start":5412.19,"end":5430.03,"topics":[{"key":"creative-ecosystem-governance","label":"Creative Ecosystem Governance","description":"Speakers examined how governments can enable market-led creative industries through regulation, infrastructure, skills development, and support for incubators and other ecosystem institutions. 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Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."}],"words":[{"text":"I","start":5412.19,"end":5412.35},{"text":"think","start":5412.35,"end":5412.75},{"text":"we","start":5412.75,"end":5412.87},{"text":"should,","start":5412.87,"end":5413.23},{"text":"at","start":5413.35,"end":5413.43},{"text":"least","start":5413.55,"end":5413.83},{"text":"I","start":5414.11,"end":5414.27},{"text":"was","start":5414.27,"end":5414.51},{"text":"gathering","start":5414.59,"end":5415.23},{"text":"a","start":5415.87,"end":5415.91},{"text":"few","start":5415.91,"end":5416.51},{"text":"thoughts,","start":5416.51,"end":5416.99},{"text":"we","start":5418.43,"end":5418.67},{"text":"should","start":5418.67,"end":5419.15},{"text":"go","start":5419.95,"end":5420.19},{"text":"from","start":5420.67,"end":5420.99},{"text":"dialogue","start":5420.99,"end":5421.43},{"text":"to","start":5421.47,"end":5421.71},{"text":"concrete","start":5421.71,"end":5422.15},{"text":"opportunities,","start":5422.15,"end":5422.91},{"text":"how","start":5422.91,"end":5423.15},{"text":"to","start":5423.15,"end":5423.55},{"text":"support","start":5424.03,"end":5424.83},{"text":"the","start":5425.15,"end":5425.31},{"text":"growth,","start":5425.31,"end":5425.79},{"text":"international","start":5425.79,"end":5426.51},{"text":"growth","start":5426.51,"end":5427.11},{"text":"of","start":5427.39,"end":5427.71},{"text":"creative","start":5428.11,"end":5428.83},{"text":"industries.","start":5429.23,"end":5430.03}]},{"text":"Definitely, what we need more projects.","start":5431.23,"end":5433.99,"topics":[],"words":[{"text":"Definitely,","start":5431.23,"end":5431.71},{"text":"what","start":5431.71,"end":5432.03},{"text":"we","start":5432.03,"end":5432.51},{"text":"need","start":5432.83,"end":5433.03},{"text":"more","start":5433.03,"end":5433.31},{"text":"projects.","start":5433.59,"end":5433.99}]},{"text":"There are a lot of business forums like this one.","start":5433.99,"end":5437.47,"topics":[],"words":[{"text":"There","start":5433.99,"end":5434.11},{"text":"are","start":5434.11,"end":5434.19},{"text":"a","start":5434.19,"end":5434.23},{"text":"lot","start":5434.23,"end":5434.55},{"text":"of","start":5434.55,"end":5434.83},{"text":"business","start":5435.71,"end":5436.19},{"text":"forums","start":5436.19,"end":5436.75},{"text":"like","start":5436.75,"end":5436.99},{"text":"this","start":5436.99,"end":5437.27},{"text":"one.","start":5437.27,"end":5437.47}]},{"text":"They are very important, but sometimes what is missing is the follow-up, is the support, because we all agree on the main, let's say, principles, but then we have to go from, I guess, again, from dialogue to real results.","start":5437.47,"end":5458.19,"topics":[{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. 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how to continue working after people leave the room.","start":5524.95,"end":5529.99,"topics":[],"words":[{"text":"So","start":5524.95,"end":5525.27},{"text":"how","start":5525.83,"end":5526.07},{"text":"to","start":5526.07,"end":5526.27},{"text":"continue","start":5526.31,"end":5526.75},{"text":"working","start":5526.75,"end":5527.35},{"text":"after","start":5527.35,"end":5527.91},{"text":"people","start":5528.07,"end":5528.67},{"text":"leave","start":5528.67,"end":5528.95},{"text":"the","start":5529.51,"end":5529.67},{"text":"room.","start":5529.67,"end":5529.99}]},{"text":"So that's a final thought.","start":5529.99,"end":5531.95,"topics":[],"words":[{"text":"So","start":5529.99,"end":5530.23},{"text":"that's","start":5530.23,"end":5530.59},{"text":"a","start":5531.35,"end":5531.39},{"text":"final","start":5531.39,"end":5531.67},{"text":"thought.","start":5531.83,"end":5531.95}]}]}],"speaker":{"affiliation":"ITA","group":null,"function":"Founding member and President, 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Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}],"words":[{"text":"And","start":5660.39,"end":5660.63},{"text":"eventually,","start":5660.63,"end":5661.35},{"text":"like","start":5661.35,"end":5661.75},{"text":"my","start":5662.15,"end":5662.31},{"text":"colleague","start":5662.31,"end":5662.55},{"text":"from","start":5662.55,"end":5662.75},{"text":"Turkey","start":5662.75,"end":5663.03},{"text":"mentioned,","start":5663.03,"end":5663.39},{"text":"the","start":5663.67,"end":5663.79},{"text":"reason","start":5663.79,"end":5664.07},{"text":"why","start":5664.07,"end":5664.31},{"text":"they","start":5664.31,"end":5664.47},{"text":"set","start":5664.47,"end":5664.91},{"text":"up","start":5664.91,"end":5665.03},{"text":"a","start":5665.03,"end":5665.11},{"text":"branch","start":5665.31,"end":5665.83},{"text":"outside","start":5666.39,"end":5666.71},{"text":"of","start":5666.71,"end":5666.79},{"text":"Turkey","start":5666.79,"end":5667.07},{"text":"on","start":5667.11,"end":5667.35},{"text":"Azerbaijan","start":5667.59,"end":5668.07},{"text":"because","start":5668.07,"end":5668.39},{"text":"they","start":5668.39,"end":5668.51},{"text":"also","start":5668.51,"end":5668.75},{"text":"feel","start":5668.75,"end":5669.03},{"text":"themselves","start":5669.11,"end":5669.51},{"text":"like","start":5669.51,"end":5669.67},{"text":"home.","start":5669.67,"end":5669.79}]},{"text":"So I think maybe main strategy is to promote Azerbaijan, is for Azerbaijan to become second home for most of the global entrepreneurs and investors.","start":5670.31,"end":5680.07,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. 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we hope that also the Alim Entertainment or the Dalaj can also find the the second place here, and maybe it will be much 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just want to add two things as a final comment for today's discussion.","start":5729.23,"end":5734.27,"topics":[],"words":[{"text":"I","start":5729.23,"end":5729.39},{"text":"just","start":5729.39,"end":5729.67},{"text":"want","start":5729.67,"end":5729.95},{"text":"to","start":5729.99,"end":5730.07},{"text":"add","start":5730.11,"end":5730.31},{"text":"two","start":5730.31,"end":5730.59},{"text":"things","start":5730.59,"end":5731.15},{"text":"as","start":5731.71,"end":5731.87},{"text":"a","start":5731.95,"end":5731.99},{"text":"final","start":5731.99,"end":5732.35},{"text":"comment","start":5732.35,"end":5732.75},{"text":"for","start":5732.75,"end":5733.15},{"text":"today's","start":5733.15,"end":5733.59},{"text":"discussion.","start":5733.59,"end":5734.27}]},{"text":"So what I take from this discussion for me, of course, the ecosystem, it was the word that was pronounced by everybody, and we also use it here, and even when we consider the word of ecosystem In the framework of the 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They emphasized human initiative, creativity, interpersonal trust, and collaboration as important capabilities during this technological transition."}],"words":[{"text":"AI","start":6016.27,"end":6016.43},{"text":"is","start":6016.51,"end":6016.75},{"text":"changing","start":6016.83,"end":6017.39},{"text":"everything","start":6017.55,"end":6018.43},{"text":"very","start":6018.67,"end":6019.11},{"text":"rapidly.","start":6019.11,"end":6019.63}]},{"text":"And all humanity contributed to today's technology.","start":6020.19,"end":6027.39,"topics":[],"words":[{"text":"And","start":6020.19,"end":6020.51},{"text":"all","start":6024.23,"end":6024.51},{"text":"humanity","start":6024.59,"end":6025.07},{"text":"contributed","start":6025.07,"end":6025.95},{"text":"to","start":6026.11,"end":6026.27},{"text":"today's","start":6026.27,"end":6026.67},{"text":"technology.","start":6026.67,"end":6027.39}]},{"text":"And for tomorrow's technology, we need to work together once again.","start":6027.79,"end":6032.03,"topics":[{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. 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They emphasized human initiative, creativity, interpersonal trust, and collaboration as important capabilities during this technological transition."},{"key":"creative-economy-data","label":"Creative Economy Data","description":"Reliable statistics and sector mapping were identified as necessary for understanding the creative economy’s value, attracting investment, and designing effective policies. Discussion also stressed measuring cooperation through implemented projects and tangible results."},{"key":"digital-creative-trade","label":"Digital Creative Trade","description":"Digitalization, streaming platforms, and e-commerce are transforming the production, distribution, and monetization of creative goods and services. 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Speakers identified financing constraints, connectivity and skills gaps, regulatory fragmentation, and barriers to distribution as obstacles to wider participation."},{"key":"creative-industry-financing","label":"Creative Industry Financing","description":"Discussion addressed access to capital, investment readiness, and the risks associated with financing creative ventures. Proposed approaches included government-backed investment funds and shared production infrastructure that lowers costs without governments directly selecting projects."},{"key":"creative-economy-development","label":"Creative Economy Development","description":"Cultural and creative industries were presented as drivers of employment, export earnings, sustainable growth, and economic diversification. Discussion highlighted Azerbaijan’s development initiatives and experiences from other countries."},{"key":"creative-ecosystem-governance","label":"Creative Ecosystem Governance","description":"Speakers examined how governments can enable market-led creative industries through regulation, infrastructure, skills development, and support for incubators and other ecosystem institutions. International networks were also emphasized as essential to scaling creative businesses."},{"key":"entrepreneurship-cultural-diplomacy","label":"Entrepreneurship and Cultural Diplomacy","description":"Entrepreneurs and cross-border business partnerships can build trust, foster intercultural understanding, and sustain cooperation amid geopolitical tensions. Speakers emphasized personal relationships and practical joint projects as complements to traditional diplomacy."}]}}